GeoCounter.net (on a regular basis) is getting several hundred hits a day but very, very little conversion.

If I were to make a site, what do you think should be it's primary focus?

What topics?

What content?

I had given a thought or two towards an actual geo(logy) site that would pinpoint natural disasters (flooding, earthquake, Tornado, Hurricane) and so on using something like a Google Maps plug-in.

These hits come from all over the globe.

Would like to set something up on a site to catch and convert some of that traffic.

Or even redirect it to an existing site but still, to where and what topic would the primary focus be.