umm, if it means phonetic (sp?) in italian, then perhaps the name would be a bigger success as a .it.
Personally, I wouldn't expend time or money into developing this domain, unless you have a particular edge or "in" with that market. i.e. you have "hooked on phonics" books stacked in a warehouse, and a couple of hundred classrooms loaded with students that are anxious to buy from YOU.
Good luck.
-Joe