Im going to start a clothing shop on this domain (oscommerce)
What do you think i should have on the site?

Im going to sell more expensive clothing (italian and french)
Im also going to design my own t-shirts ONE TIGER.
What else do you think i should ad to the site

How do i best promote the site?

I have been thinking about advertising on some forums and design a poster so i can get some advertising where i live.
Im also going to e-mail some local newspapers (i know some people that work there) and computer magazines etc.
Im going to focus on the european market (mostly sweden).

What else can i do, maybe google is a good idea aswell.