Is your .INFO competing against the .COM ?

[Manic]

Are your developing a .INFO site which is in direct competition with a .COM?

How can you educate your potential customers that there is a new extension called .INFO?


What can you do to help prevent your clientele from accidentally going to the .COM?

This is exactly the problem I have to solve... And I'm sure that I'm not alone.


Please post your ideas and experiences on this issue here.

Thankyou!

[bidawinner]

redirects

[Manic]

Hi, bid.

Are you suggesting redirection from a .COM?

I don't understand how this solves the problem...? Particularly with branding...

Can you please explain a bit more?

Thanks!

[bidawinner]

Originally posted by Manic
Hi, bid.

Are you suggesting redirection from a .COM?

I don't understand how this solves the problem...? Particularly with branding...

Can you please explain a bit more?

Thanks!

Simply but a redirect/forward on your .com to your .info ..thats all you need ..

Problem solved..your customers know see you are at .Info

[atlach]

i think he doesnt own the .COM or else he would use it, did i understood right?

[Manic]

So, do you mean that abc.COM should be promoted instead of xyz.INFO?

If the generic .COM is already a competitors site, that would mean promoting a less memorable .COM in favour of the generic .INFO...

Hmmm...

[Manic]

Originally posted by atlach
i think he doesnt own the .COM or else he would use it, did i understood right?

Exactly right, atlach.

[DomeBase]

Originally posted by Manic
Are your developing a .INFO site which is in direct competition with a .COM?

How can you educate your potential customers that there is a new extension called .INFO?


What can you do to help prevent your clientele from accidentally going to the .COM?

This is exactly the problem I have to solve... And I'm sure that I'm not alone.


Please post your ideas and experiences on this issue here.

Thankyou!

this is a tough one... I guess I'd recommend:

1) really working on search engine placement for your .INFO

and/or

2) a memorable logo or slogan that makes the .INFO stick in people's minds...

[mole]

Google adwords

Put the yourdomain.info right up in the title.

[Manic]

Thanks, Domebase and mole!

Excellent suggestions!


If anyone else has some ideas, too, I'm sure they would be much appreciated by everyone...

Post your ideas, no matter if you think they'll work or not... Crazy ideas are also welcome!

[mole]

Originally posted by Manic
Post your ideas, no matter if you think they'll work or not... Crazy ideas are also welcome!

Ask Bill Gates to drop .com and readdress his site http://www.microsoft.info

[Duke]

Originally posted by mole


Ask Bill Gates to drop .com and readdress his site http://www.microsoft.info

(Whap! Duke smacks himself on the forehead) Why didn't I THINK of that!!

[atlach]

I think i would take both, i would rank the .info and work with a less desirable .com (not too much less desirable ) as brand
and then redirect SE traffic toward the .com.
think it s what everybody does no?

[mole]

Originally posted by atlach
think it s what everybody does no?

NO. I always redirect my .coms (whenever I can secure them in the secondary market for a bludy expensive price,daaaaaaaaaaang) to my .bizs

Just like I will redirect my .com.cn to .cn come March 16th,

I agree with bid, redirects are good. I learnt it from Neulevel, who redirected their .com to their .biz in the early days with a smashing .com flash effect.

[zouzas]

thats the problem with all extensions except com,,,why cause big companies spent tons of money branding com ,,,the only extension so far released that is already a huge brand and bigger then com is US,,,now don't go jumping all over me i said the brand is bigger not the extension,,,so how does a us or info move up the chain for info its going to take big companies spending money on branding the info extension,,,,not only do you have to brand the extension but the domain as well ,,in time people are simply going to the genric typeins when they want something shoes,,clothes etc,,,search engines are so loaded with pages to look thru who has the time or paitence,,,,,,,so which extension will they typin first ,,,i have to tell you for the past month without realizing i'v been typing in the us extension first maybe cause all my sites are us extensions or maybe i'm lookin to see if it's not mine if its being used ,,,,i'm closing on a new name i bought Picture.us and i went close it thru escrow.us?????? retype escrow.com

[mole]

Originally posted by zouzas
thats the problem with all extensions except com,,,why cause big companies spent tons of money branding com ,,,the only extension so far released that is already a huge brand and bigger then com is US,,,now don't go jumping all over me i said the brand is bigger not the extension,,,so how does a us or info move up the chain for info its going to take big companies spending money on branding the info extension,,,,not only do you have to brand the extension but the domain as well ,,in time people are simply going to the genric typeins when they want something shoes,,clothes etc,,,search engines are so loaded with pages to look thru who has the time or paitence,,,,,,,so which extension will they typin first ,,,i have to tell you for the past month without realizing i'v been typing in the us extension first maybe cause all my sites are us extensions or maybe i'm lookin to see if it's not mine if its being used ,,,,i'm closing on a new name i bought Picture.us and i went close it thru escrow.us?????? retype escrow.com

It's called reconditioning the mind

That's where marketing comes in. People are actually paid to condition your mind to type .us, .co.uk, .ne.jp, .com.au, .de, and of course .biz and .info

People on the internet look for useful sites that they will continue to frequent, not chance upon that sucks.

That's where real profit conversion occurs.

And even without obvious blind type-ins when a person is bored to bits, a good landing name speaks volumes of what that site stands for.

It's not about shiet, WTF did I land on, its damn, this site is what I've been looking for. Fool them once, shame on me. Fool them twice, shame on them.

Water will always find its own level. Heh.

[Manic]

Originally posted by mole

People on the internet look for useful sites that they will continue to frequent, not chance upon that sucks.

That's where real profit conversion occurs.

And even without obvious blind type-ins when a person is bored to bits, a good landing name speaks volumes of what that site stands for.

It's not about shiet, WTF did I land on, its damn, this site is what I've been looking for. Fool them once, shame on me. Fool them twice, shame on them.

Water will always find its own level. Heh.

Very well put!

Thankyou, mole!


...And I will make that suggestion to Bill.


And thankyou, zouzas!

[Manic]

...Post your ideas, no matter if you think they'll work or not... Crazy ideas are also welcome!

[dotNetKing]

Search engine, incoming links and bookmarks will always "get it right" regarding the extension.

Search engines and incoming links are excellent ways for people to find the site the first time.

[Manic]

Originally posted by dotNetKing
Search engine, incoming links and bookmarks will always "get it right" regarding the extension.

Search engines and incoming links are excellent ways for people to find the site the first time.

That sounds like the best way to go when online.

Thanks, dNK!


...Any ideas for offline?

When advertising in print for example, or when someone is told about the site verbally, how do you communicate the idea that .INFO is an extension that works just like .COM .NET and .ORG?

Are people going to attempt to go to domain.INFO.COM ?

Or is the general public educated enough to know what to do when told: "Just go to domain.INFO" ?


This would also apply to the branding on the site itself - How do you ensure that your visitors are going to come back to the .INFO and not go to the .COM the next time they try to find you?

Anyone here work in advertising...?