Starting an PPC like AdSense.

**Kishin** · 07-03-2005, 12:19 PM

Originally Posted by fab

I think the main problem is getting adverisors. If I was interested in building this sort of program, I would suggest that a large percent of your investment money would be into getting top name gaming sites. Once you have good advertisors, you should easily gain a nice cliental of publishers with good advertising, however, to gain initial credibility you will need top name sites, which would mean according to my suggestion, that you should actually be subsidising their advertising. This is actually a common marketing practice in stores, shopping malls, getting some good clients to persuade other future clients.

I honestly think if your ointerested in persuing this you really need a nice capital investment. Otherwise you will be one of thousands of these sites.

Yes,I know what you mean,but most people wont agree with my idea so I am out of luck till I can raise a few thousand by my self :emba:

**fab** · 07-03-2005, 12:24 PM

Yes this is true. There have been lots of good ideas, which were never completed, due to lack of investment funds. Try the advertising section for partners. I've done this, with minimal response, however, every idea is something unique. You may be able to find someone else, or more than another person who's willing to work on this together with you.

**Kishin** · 07-03-2005, 12:27 PM

Originally Posted by fab

Yes this is true. There have been lots of good ideas, which were never completed, due to lack of investment funds. Try the advertising section for partners. I've done this, with minimal response, however, every idea is something unique. You may be able to find someone else, or more than another person who's willing to work on this together with you.

I got one more question for you

Before when you said you needed a large investment did you just mean for subsidising their advertising or the script as well?

I think I may be able to get someone to program this. Would that help at all?

Edit:
My plans for the features are:
Publisher and Advertiser area,Bidding for keyowrds,Make the advertising availiable in different sizes etc etc.
Also make it somewhat contexual.

**fab** · 07-03-2005, 12:35 PM

Yes, part of the investment is the script, as well as aesthetics and ease of use of the site. Quality scripts for affiliate programs are extremely important. You need to prevent bogus clicks, proxy sites, geographical, etc. However, even the best script will not get you cliental. If you have someone to write the script, and you can design the site yourself, why not go ahead with it, and crack your head later on how to advertise. At least some of the advertisement can be done here.

**Kishin** · 07-05-2005, 12:35 PM

Well I have just laucnhed my video game search engine,so I feel this may be a good time to launch Contextual PPC ads as well. Maybe this may provide less risk then just a stand along network,your guys thoughts on this?

**Dale Hubbard** · 07-06-2005, 02:12 AM

I think taking a niche market is the only way you could have a chance of starting this. But you mustn't make the fundamental mistake of underestimating your start-up costs. $7k will really go nowhere at all. You need a good and well-thought-out business plan and a few people to stump up around $100k to get you the resources and marketing you'll need. Then again, if you're a 'bedroom entrepreneur' you have little to lose by trying it out on a shoestring. Best of luck to you!