SEDO --------------- Reverse Engineering the PPC Algorithm

**Banned: dn-101** · 11-30-2008, 06:24 PM

sedo - Reverse Engineering the PPC Algorithm

For a few years I was moving large domain portfolios between sedo, ND & Parked. Just like everybody else I was pleasantly surprised at the rich payouts early in the game. A few of my friends even discussed an early retirement.
But of course all good things come to an end. The PPC game became a big money maker for the parking companies and a huge headache for all the "little guys" lending their names. We hear a lot from SEDO about good housekeeping, optimization and other crap.
From my fellows "little guys" I hear a lot of b!tching & moaning about the parking business.
Well, I'm a business analyst and I look at other people's portfolios, large & small. But mostly large. 9 figures and more. There you have to use sophisticated computer models, and math way beyond your regular applied math curriculum.

And so, funny thing happened on the way to reading the sedo stats: It's fvcking trivial! I thought I'll have to get a lot of beer, a few laptops running fancy math software, and spend a night or two analyzing the data.
Turns out that SEDO's PPC model is very simple.
I've decided instead to let the DNF folks to look at their own data and report it here.

Let the game begin.