I don't think you can capitalize with parking as these are really unpredictable and by the time you do something about it it is all over. I could be wrong but I don't think there exists a way as parking is at the moment.
The best way to take advantage of traffic spikes is to have an enticing offer on the site that encourages visitors to leave their email. Then you capitalize on return traffic. But for this you need to have some basic development done on the domain.






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