Google announces that they will only display one ad per search query

[abibaba]

Google announces that they will only display one ad per search query for affiliates and parent companies sharing the same URL. If they find two or more ads competing under the same URL, Google will display the one with the highest ad rank.

What this meant was something that shakes the world of affiliate marketing.

Back Then, many could have just joined almost any affiliate program and set up an AdWords account with Google and profit. One simply can run Google AdWords ads and direct click-through traffic to affiliate sites using the affiliate links.

Since Google only displays URLs with the highest ad rank; this meant the elimination of about 98 percent of all affiliate programs using Google AdWords that were not prepared for this.

[DNjet]

in other words , you have to bid to the top to get any clicks?

[NameAlot.com]

Can you provide source of this news?
thank you

[commandercody]

?? I guess it's nice for searchers, no longer will you be subjected to long lines of advertisments, but the high bidder; How will startup webpages be able to afford new traffic, you can't bid seriously with well established pages. I heard on BBC the cable companies were going to charge more for "special bandwith" permission for the highest bidders, making the internet unequal. In other words if you don't pay your site will lag so bad you will be unable to do any business. Free file downloading sites would become a thing of the past. So these high bidders will get the only advertisment and the only bandwith, where's the democracy in that....

It makes a little sense now though. The high bidder gets all of their keyword traffic first, then when their ad$$ is used up, the next bidder steps into the only slot. This guarantees the traffic for the top of the list but those near the bottom are really working on scraps.

[jdk]

It was an email from Adwords: http://www.seroundtable.com/archives...per_click.html

[NameYourself]

This change took place many months ago. For at least 6 months you haven't been able to advertise two sites on the same advertised URL at the same time. Only the top performing ad will display.