Marketing Strategy and a Marketing Plan

[chrislittle09]

What's the difference between a marketing strategy and a marketing plan?

[Marketing Guru]

Briefly, a marketing strategy is a summary of how you intend to attract customers. A marketing plan is the document describing what you intend to do to achieve the marketing strategy.

For example, a marketing strategy might be to sell geo domains to real estate agents. A marketing plan would describe the tactics of sending direct mail, making cold calls, etc, as well as a SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) and other actionable information needed to achieve the strategy and drive the day-to-day execution of the tactics.

A marketing plan is one part of the business plan.

Marketing plans, business plans and marketing strategies can constantly change.

- Marketing Guru

Marketing :: Design :: Copy :: Development :: Domains

[chrislittle09]

Thanks for the good answer.

[Marketing Guru]

Your welcome. Another thought I have heard before is that although the marketing plan will change, it's foolish to start without one.

Good luck with your venture.

- MG