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Old 02-06-2009, 12:47 AM   #1 (permalink)
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Question Marketing Strategy and a Marketing Plan

What's the difference between a marketing strategy and a marketing plan?
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Old 02-06-2009, 02:46 AM   #2 (permalink)
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Briefly, a marketing strategy is a summary of how you intend to attract customers. A marketing plan is the document describing what you intend to do to achieve the marketing strategy.

For example, a marketing strategy might be to sell geo domains to real estate agents. A marketing plan would describe the tactics of sending direct mail, making cold calls, etc, as well as a SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) and other actionable information needed to achieve the strategy and drive the day-to-day execution of the tactics.

A marketing plan is one part of the business plan.

Marketing plans, business plans and marketing strategies can constantly change.

- Marketing Guru

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Last edited by Marketing Guru; 02-06-2009 at 03:26 AM..
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Old 02-06-2009, 09:26 PM   #3 (permalink)
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Thanks for the good answer.
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Old 02-07-2009, 03:59 PM   #4 (permalink)
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Your welcome. Another thought I have heard before is that although the marketing plan will change, it's foolish to start without one.

Good luck with your venture.

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