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| Platinum Lifetime Member Last Online: 11-20-2009 05:13 PM iTrader: (0) Join Date: May 2008
Posts: 93
DNF$: 105 Location: Canada | Optimizing for different countries If I own a developed .ca domain that is tailored to both Canadians and Americans, and I want to optimize it, would I want to optimize it for both Google Canada AND Google.com? Is there a way to optimize it twice, once for Google Canada and once for Google.com? Or do I optimize it for Google Canada and hope that my site will get a great ranking with Google.com? Thanks |
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| Gold Lifetime Member Name: Markus Last Online: Today 02:41 AM iTrader: (1) Join Date: May 2008
Posts: 23
DNF$: 100 Location: Sweden
Country: | Hi Eric! Here are my thoughts on the subject. I live in Sweden and develop domains for both the swedish market and the international one. Those domains show up both in google.se and google.com index so I will assume that it will be no different for you. I.e you include your site with google.ca it will also show up in google.com. As far as optimizing for the US and Canada I would use a tool like the keyword tool in Google Adwords (or another one like it) and do a search for keywords both for Canada and the US. I.e what people search for in the US and in Canada. Then place those keywords on pages of your site. You might for example find that there are some searches in the US that are not done in Canada. Then create a few pages with those keywords targeted to Americans. You could create a seperate folder if you find such keywords: www. yoursite .ca/us/keyword.html. That might make americans more at ease with clicking on that link although its a canadian site .ca site. You could also put in some descriptions (meta description) things like "a site about gizmos or thingamagingees with great value for canada and the us". Not really being SEO but I would also put both flags on the front page or maybe all pages in the header somewhere so its obvious when people land on your pages that they are targeted at both countries. I would not see the need to create two seperate sites, but being from Sweden I would be happy to have somebody with more SEO experience on the North American market answer this also. Hope this was of some help! |
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| Platinum Lifetime Member Last Online: 09-15-2009 12:05 PM iTrader: (3) Join Date: Aug 2007
Posts: 144
DNF$: 165 Location: Dallas | You're generally going to have trouble when you try to optimize one domain for multiple countries. From my experience, it's best to keep it to one country/language per domain. That way you can get local Canadian listings and Canadian sites to link to the Canadian domain, and other links to the .com. There are also hosting issues, you will want to make sure that you host the domain in the country you're targeting.
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| | #5 (permalink) |
| Platinum Lifetime Member Name: Nadeau Last Online: 10-27-2009 02:55 AM iTrader: (0) Join Date: Feb 2007
Posts: 81
DNF$: 100 Location: WashingtonState
Country: | The most effective way to optimize for more than one country is to set up an appropriate sub-domain (usa.yoursite.ca) or sub-folder (yoursite.ca/usa) and either redirect users to the appropriate area automatically based on their IP, or give them an option to navigate to the right page some other way. Use links of the US and Canadian flag...something. If you use google's webmaster tools for a site map, you'll have no problems getting indexed for .com and .ca. Another method that will help is to make sure you get some legitimate links from reputable .com sites and point them to your USA home page. Cheers! |
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| | #7 (permalink) | |
| Platinum Lifetime Member Last Online: 09-15-2009 12:05 PM iTrader: (3) Join Date: Aug 2007
Posts: 144
DNF$: 165 Location: Dallas | Quote:
A subdomain is not necessarily the best option.
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| | #8 (permalink) | |
| Platinum Lifetime Member Last Online: Today 06:06 AM iTrader: (55) Join Date: Feb 2005
Posts: 2,858
DNF$: 1 Location: Australia
Country: | Quote:
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| | #9 (permalink) | ||||
| Platinum Lifetime Member Name: Nadeau Last Online: 10-27-2009 02:55 AM iTrader: (0) Join Date: Feb 2007
Posts: 81
DNF$: 100 Location: WashingtonState
Country: | Quote:
Quote:
Not to mention the increased credibility his main site will receive if the additional content is implemented correctly. For instance, adding sub-sections (either via subdomains or subfolders) of your site that are for translated versions of your content is a fantastic way to increase a site's content and get ranked in international search engines. Since he deals with the Canadian market I would assume that having a French version of the site is a must. Quote:
As far as the original question: Quote:
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| | #10 (permalink) |
| Platinum Lifetime Member Last Online: 07-30-2009 11:01 PM iTrader: (8) Join Date: May 2006
Posts: 191
DNF$: 1,170 Location: Turkey | I think the best is you simply use a sub domain for ca optimization and intruduce google site tools it's targetting area as Canadians and the rest of the site you optimise for usa oriented visitors.
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| | #11 (permalink) | |
| Platinum Lifetime Member Last Online: 09-15-2009 12:05 PM iTrader: (3) Join Date: Aug 2007
Posts: 144
DNF$: 165 Location: Dallas | Quote:
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| Platinum Lifetime Member | the keyword domains I wanted were not available except for UK domains so I regestered the .org.uk name now I have top 10 results on google uk but am in the 400s on google.com so I thing google gives an advantage to GEO domain names on google GEO domains so if you can get a com net or org domain for the US I would give it a try.
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| | #13 (permalink) | |
| Platinum Lifetime Member Last Online: Today 06:06 AM iTrader: (55) Join Date: Feb 2005
Posts: 2,858
DNF$: 1 Location: Australia
Country: | Quote:
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