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I recently acquired a PR4 rank site for ...fitness.com. I want to drive traffic for a another site I have Fitnesstoys.com FitnessToys.com has a PR1 and I wanted to use the other site to either drive traffic, or raise the PR of the FitnessToys.com site.
The newly acquired site ...fitness.com has good fitness links and is 9 years old.
Can I use a 301 redirect since they are both strong fitness sites?
How can get some bang out of the higher PR site? Should I just use the new site as a sales site like FitnessToys.com thinking that due to all the fitness content I will retain good PR?