Generally speaking...

[elivate]

Without going into specifics, why would do ppc revenue drop on a domain that has not been changed keyword wise? Traffic and clicks are very steady... One day it gets a certain amount per click then the next it drops...

Is this on Google (or yahoo)? Is this the ppc comapny in general?

[biggedon]

it could be the advertiser bid amount has dropped from one day to the next

or your visitor clicked on the lowest bid advertisrs on your pages

it's best to look at the average epc over a period of time, rather than daily stats, though they are important too.

[elivate]

Originally Posted by biggedon

it could be the advertiser bid amount has dropped from one day to the next

or your visitor clicked on the lowest bid advertisrs on your pages

it's best to look at the average epc over a period of time, rather than daily stats, though they are important too.

thanks, I guess it is just weird to see a click amount drop after it has been very consistent for a long time, but I guess that's the way it goes..

[csite.net]

Originally Posted by elivate

Without going into specifics, why would do ppc revenue drop on a domain that has not been changed keyword wise? Traffic and clicks are very steady... One day it gets a certain amount per click then the next it drops...

Is this on Google (or yahoo)? Is this the ppc comapny in general?

You need to understand quality scores per engine and keep upto date with the changes to terms of quality score per engine which significantly impact your income. Same goes for economy, market trends and competitors. There are lots of factors and those were just the general ones without going into technical ones.