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Country: | goog new tools to fight click fraud Google Launching Tools to Fight Click Fraud good read. it would be interesting to see some comments about this
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| | #2 (permalink) | |
| Platinum Lifetime Member Name: Peter Last Online: Today 05:23 PM iTrader: (30) Join Date: Aug 2005
Posts: 1,571
DNF$: 0 Location: Canada
Country: | Re: goog new tools to fight click fraud Quote:
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| | #3 (permalink) |
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Country: | Re: goog new tools to fight click fraud the clicking on ads to "help out" does not define an efficient system. Think about the advertiser, if you were the advertiser you would want to block those ip’s
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| Platinum Lifetime Member Name: Peter Last Online: Today 05:23 PM iTrader: (30) Join Date: Aug 2005
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DNF$: 0 Location: Canada
Country: | Re: goog new tools to fight click fraud That is true, I agree... I was not trying to say one way or the other if I feel that it is right or wrong... it is l little bit of a gray area imo... nevertheless, publishers will get paid less and won't be happy and if the publisher feels that the clicks are legit how can they make their case? |
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| | #5 (permalink) |
| Making Everything Click Name: Chris Last Online: Today 01:19 PM iTrader: (112) Join Date: May 2005
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DNF$: 15,390 Location: Dirty South
Country: | Re: goog new tools to fight click fraud everything is all moving to an eventual CPA based advertising system..just like it did with the opt-in email market back when I was involved years ago.. |
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| | #6 (permalink) | |
| Platinum Lifetime Member
Country: | Re: goog new tools to fight click fraud Quote:
but, if this makes the system more efficient then it should drive up cost per click correct? if true then the publisher will eventually make the same if not more money. further this might have a positive psychological impact for advertisers. if they feel the PPC system is less prone to fraud then maybe more advertisers will join? The psychological aspect is hard to measure, but there still are PPC skeptics out there.
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| | #7 (permalink) |
| DNF Addict | Re: goog new tools to fight click fraud If one IP address is clicking on the same ads over and over, that would seem to be pretty strong indication of click fraud. Google will probably have to go further and look for IP addresses that are clicking on way too many ads, not just the same ad. This seems like a baby step to me, I'm surprised this is a new idea. |
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| | #8 (permalink) |
| Platinum Lifetime Member
Country: | Re: goog new tools to fight click fraud i agree
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