PPC Statistics

[wistow]

Hi

I would appreciate it if anyone could point me in the right direction where I can find information and statistics on the PPC industry, such as market value, trends and forecasts as I am developing a PPC information website.

Thanks in advance,

Craig

[interlution]

This is a cool site I found recently, with some free statistics:

http://www.parkingincome.com/show.php

I've noticed that the major PPC providers, Google, Overture, Yahoo, etc. Since they're publicly traded companies, they will occasionally make press releases indicating the PPC trends they are experiencing.

[wistow]

Thanks Matt!

Also looking for statistics such as yearly consumer spending on PPC advertising etc

Craig

[SLushie]

Thanks Matt!

Also looking for statistics such as yearly consumer spending on PPC advertising etc

Craig

Here's a kick start (10/04)
http://www.dnjournal.com/columns/cover100704.htm

.................. Advertiser payouts have increased considerably this year and Sheridan said the upward trend is likely to continue for some time to come. “According to Bambi Francisco of CBS.MarketWatch.com “paid search, virtually non-existent several years ago, now accounts for 40 percent of online advertising revenue. Advertising revenue linked to keywords is expected to grow 63 percent this year.” That much of an influx into the marketplace will certainly drive up revenues for parked domains,” Sheridan said.

That’s not all. “There are still large numbers of mid sized and small companies that have yet to develop solid strategies for doing online direct response advertising,” Sheridan said. “PPC and search are still the surest way for them to drive buyers to their web properties and generate online revenues. Google has over 180,000 advertisers at last count and that number is still growing. As it does the bid values associated with the most valuable keywords will climb. Traffic is not finite but quality search traffic is.”................

edit:
also
(3/14/05)
http://www.btobonline.com/article.cms?articleId=23626