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Yahoo's new PPC System:::What next?
Yahoo reinvigorates Web advertising search battle:
The system is a software-based marketing console to help corporate advertisers and advertising agency buyers understand how to target relevant advertising to Web users based on the keyword search terms consumers use to find information on Web sites.
Advertisers can instantly calculate the cost of acquiring new customers using Yahoo's data and analytic system. Buyers can also test for the most effective ads and make rapid changes. (more)
Eventually, the system will also allow advertisers to buy ads across Yahoo, Google, Microsoft and other systems, allowing for comprehensive budgeting, something Google already offers.
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