YPN going down down down - DNForum - Domain Sales, Domain Forum, Domain Appraisals, Domain Registrars

**sevent** · 04-06-2007, 12:41 PM

Looks like maybe some others have noticed this? My RPC has dropped to 1/5th or what it was just a few weeks ago, and my ad units are shrinking to fewer and fewer ads.

Any thoughts on how to fix this or is it just time to move on?

**trader** · 04-06-2007, 01:34 PM

Same here. My YPN has declined big time. I am always amazed how so many here want to open a YPN acct when it performs so poorly.

I also noticed the YPN ad blocks are getting smaller with some units which once had 4 or 5 ads only having 2 or 3 ads lately, even just 1.

Guessing that shrinking may be due to less advertisers than in the past?

P.S. Possibly there is a connection with that and those complaining about declines involving parking frims who use a Yahoo feed?

**sevent** · 04-06-2007, 01:48 PM

Hum... and I just moved some of my traffic over to Parked.com to give them another try

**wienerdog** · 04-06-2007, 02:27 PM

Do you think the converse would apply to advertisers? Would YPN now be a _better_ place to advertise?

**sevent** · 04-06-2007, 04:25 PM

Quote:

Originally Posted by wienerdog

Do you think the converse would apply to advertisers? Would YPN now be a _better_ place to advertise?

Maybe.... if ad prices at Yahoo are decreasing because declining competition for keywords (vs. at Google) is driving down the price, then that could be.

BUT, if the decline is because: YPN is getting worse, not better, at targeting their ads OR they are shafting publishers OR they've been changing around layouts and number of ads/block then it could be bad for publishers AND advertisers.

**JRBHosting** · 04-06-2007, 11:01 PM

The fact that YPN only targets the United States does not help its stature, either.

Jason

**trader** · 04-06-2007, 11:41 PM

Quote:

Originally Posted by JRBHosting

The fact that YPN only targets the United States does not help its stature, either. Jason

Agree, with such a US biased policy in an international internet is it any wonder traffic from other nations is not counted as valid clicks? I heard from reliable source they do not even want Canada traffic, let alone other nations and Europe.

Since I believe the average US based website gets roughly 20% foreign traffic by default that would seem to result in 20% less revenue without even factoring in other issues such as EPC and CTR.

Kind of incredible after being in Beta for so long Yahoo is still so non-international in some ways.