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Originally Posted by Focus  If any of us worked as the Internet marketing/brand manager for half of these companies their online profits and traffic would most likely increase signifigantly...half of them have NO clue about domains, customer intentions and interpretations of web addresses and the various versions of them. If I was the CEO I would fire the marketing idiots dumbass. |
Totally agree. There are a few companies out there that get it (J&J with baby dot com, etc.), but for the most part advertising management are to blame. All too often they follow the advice of ad agencies, and increasingly wireless aggregators for those venturing into the mobile space, like sheep headed for the slaughter. They'll dabble in short codes and text messaging, each with pros and cons, but try to find someone who will step outside that box and you could be in for a long wait. It's very difficult to turn such big ships and to pierce the armor of long-standing 'cushy' relationships, but we're trying...
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