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BBC: Online advertisers change tactics
Unlike TV or radio, the internet is a relatively new arena for advertisers. With the clever consumer knowing how to block the advertisers' pop-ups, companies are having to find new ways to sell their products online.
http://news.bbc.co.uk/2/hi/programme...ne/5304892.stm
Last edited by WeBuyThe.Com; 09-02-2006 at 05:57 AM.
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Pretty good summary - simplified but actually has it all:
Viral marketing, social networking, Adwords, ad layers, SEO.
The only thing they left out are generic/type-in domains..
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