| Click Fraud
I just got this e-mail:
Greetings,
My name is Boris Mordkovich and I’m the Director of Operations at AdWatcher. The reason why I’m contacting you is to share some interesting news about click fraud in the industry and let you know about a new service that we launched to help you mitigate fraudulent clicks and improve the performance of your ad campaigns.
About a week ago, a new report came out by Click Fraud Index – an independent party that tracks pay-per-click activity across all search engines and several thousand advertisers. The report stated that the overall click fraud rate for the 2nd Quarter of 2007 has reached 15.8%. The alarming news is that it’s 1.7% higher than the rate for the same quarter in 2006. Unfortunately, that means that the problem is not going away and the burden is on the advertisers to protect themselves against invalid, fraudulent and low-performing clicks.
The rest is advertising, so I cut it out. | 
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