CNN: Google to buy DoubleClick for $3.1 billion

[WeBuyThe.Com]

NEW YORK (CNNMoney.com) -- Search engine leader Google is buying privately held DoubleClick, a top digital marketing services firm, for $3.1 billion, the companies said Friday afternoon.

Google is buying DoubleClick from private equity firm Hellman & Friedman, which bought DoubleClick in 2005 for $1.1 billion in a deal that took the company private

Full story here http://money.cnn.com/2007/04/13/tech...le_doubleclick/

[dnalias]

nice deal, will be interesting for the display ad industry.

[Bill Roy]

Hell, I knew I should have seen my bank manager and arranged that loan for $1.2 bln back in 2005!

[DomainingCom]

A plus value of 2 billion in less than 2 years,
not bad for Hellman & Friedman

They can drink the Champagne!

[NameYourself]

By getting more into the CPA Affiliate marketing area, Google can offer a PPC (Pay Per Conversion) method for their ads. This would eliminate click fraud.

[Focus]

cpa fraud is worse..lol

[Banned: AlienGG]

Must be a big con for publishers.
I remember in the old days it took months to get a check from CJ.

[NameYourself]

cpa fraud is worse..lol

???? And how do you see that happening?

CPA is the way to go, and will mean better payouts for quality traffic as it will convert better, and it would also be better for advertisers since they would only get charged per sale instead of per click. Real sales are the only thing that will count instead of just random clicks.

[Acro]

Not bad for a Friday the 13th.

[Fearless]

I hope Commission Junction suffers.

[dnalias]

???? And how do you see that happening?

CPA is the way to go, and will mean better payouts for quality traffic as it will convert better, and it would also be better for advertisers since they would only get charged per sale instead of per click. Real sales are the only thing that will count instead of just random clicks.

CPA programs are not only based on sales. for different products and services they generate leads, not sales.

[Banned: AlienGG]

I personally think Yahoo's acquisition would be better turn out for publishers considering the current RPC from sedo parking...

[Shark]

???? And how do you see that happening?

CPA is the way to go, and will mean better payouts for quality traffic as it will convert better, and it would also be better for advertisers since they would only get charged per sale instead of per click. Real sales are the only thing that will count instead of just random clicks.

Lots of merchants tweak the code & the sales through your leads may not be tracked. This is the problem with CPA. I've seen this problem with both CJ & clickbank.

[DomainMagnate]

Lots of merchants tweak the code & the sales through your leads may not be tracked. This is the problem with CPA. I've seen this problem with both CJ & clickbank.

another problem is cookie stuffing, buying from stolen credit cards and paypal accounts and simply using promoting techniques prohibited by the advertiser..

[WeBuyThe.Com]

I think Value Click is next to be acquired VCLK http://finance.yahoo.com/q?s=vclk trading at 31.50 after hours. MSN? Amazon? eBay? Yahoo?

* I am a shareholder long since 2003 *

[dnalias]

now imagine owning a ad network that actually owned all the domains/sites rather having to make and maintain deals with publishers.

[Banned: AlienGG]

Two weird guys one from Hell, and one Fried are sure making some history here.

[jimbaggs]

now imagine owning a ad network that actually owned all the domains/sites rather having to make and maintain deals with publishers.

Yeah. Imagine that.

[mudi]

Yeah I was reading that Article.. it said something about Google has Cash on their balance sheet of 11 Billion !!!! lol

[ColdGin]

What the hell is Google?