DataRecovery.com - sells for $1.7m

[Prospecting]

http://domainnamewire.com/2008/02/29...or-17-million/

More, key industry domain focus, Direct Navigation wins again

Whether it's Auditors.com, DataRecovery.com, Fishingpole.com, SkiResorts.com or Computer.com,
this is the way of the internet future.

[3dGEEK]

WOW !

NICE SALE

Thanks for the heads-up

[jm525]

WOW!!!

Very very good

[PRED]

http://domainnamewire.com/2008/02/29...or-17-million/

More, key industry domain focus, Direct Navigation wins again

Whether it's Auditors.com, DataRecovery.com, Fishingpole.com, SkiResorts.com or Computer.com,
this is the way of the internet future.

wow!
thanks for posting Prospecting

[Muhammad Mustafa]

Data Recovery is a good name, but 1.7M?? a little overpriced IMO

[katherine]

Sounds good for my datadeletion.com

[Onward]

That is a high price tag...but I think it will look like a bargain next year at this point.

[QuantumBeam]

Direct Navigation wins again

[PeterMan]

pretty high price for that name, but a solid business plan would make for a very profitable business in that area, I think...

[Prospecting]

only over-priced if theirr marketing plan ROI is not sound. They could have went with DataRecapture.com, DataRetrieval.com.

DataRecovery.com is most common.

How about Amazon.com, huge $$$$ marketing budget to establish and continue branding the domain name amazon.com as a book purveyor.

Book.com or Books.com is key in that industry.

Barnes & Noble showed their intelectual compitence in capturing the industry specific domain names. Even say paying a one tiime $5m-10m fee for key industry domain would save tens of millions of branding dollars through the years. Vocabulary industry domain names are the way of the future. I am not sure what Barnes & Noble did pay for those two domains though.

[scramjet]

Excellent Post!

what names did B&N buy?

[Prospecting]

Excellent Post!

what names did B&N buy?

books.com & book.com, I am not sure what Barnes & Noble paid for these two domains, but you can bet it is no where near the tens of millions of dollars Amazon spent on branding the word amazon as a book store.

[Acro]

books.com & book.com, I am not sure what Barnes & Noble paid for these two domains, but you can bet it is no where near the tens of millions of dollars Amazon spent on branding the word amazon as a book store.

While I agree on the generic names being useful as a brand side-kick, developing one's own brand is not necessarily expensive. Amazon.com is an Internet pioneer and received instant brand recognition since the early days of the web. I doubt they resorted to expensive campaigns to boost their brand. On the other hand, Amazon is not just a bookstore so books.com would not describe their focus completely.

[Prospecting]

While I agree on the generic names being useful as a brand side-kick, developing one's own brand is not necessarily expensive. Amazon.com is an Internet pioneer and received instant brand recognition since the early days of the web. I doubt they resorted to expensive campaigns to boost their brand. On the other hand, Amazon is not just a bookstore so books.com would not describe their focus completely.

agreed, not just a book store, any more..........................

[Poker]

We all know this but the key points are worth repeating me thinks:

• direct traffic
  
• spend $x a month on pay-per-click often difficult to get a good return
  
• name recognition and simplicity for the customer
  
• return on investment easy to prove

[Prospecting]

We all know this but the key points are worth repeating me thinks:

• direct traffic
  
• spend $x a month on pay-per-click often difficult to get a good return
  
• name recognition and simplicity for the customer
  
• return on investment easy to prove

Agreed,
the primary objectives for the most cost effective model of online advertising/marketing are:

direct navigation,
vocabulary specific industry domains,

with the world fast realizing that direct navigation is the most time efficient search method for service and products.

Most all industries marketing leadership teams are now realizing how cost effective industry domains are in advertising/marketing their products.

this is all based on whether or not the industry your focusing on and your overall business model will bare the cost of acquiring a domain. Timeline for ROI is always key.

[austinandrew]

One of the key things that Ben Carmitchel (company president) mentioned to me today was how this will make day-to-day operations easier. Before, when they told someone to check on the status of their work, they'd have to tell customers "go to www. e - s - s - datarecovery dotcom". The person would misunderstand the letters e-s-s- and they had to repeat it "e as in elephant, s as in sam, s as in sam".

So beyond just the traffic, there are a number of other benefits. I was struck by how much Ben understands the benefits...not your typical small business owner (president).

BTW, if you read the article last night or early this morning, it's been updated.

[GeorgeK]

One of the key things that Ben Carmitchel (company president) mentioned to me today was how this will make day-to-day operations easier. Before, when they told someone to check on the status of their work, they'd have to tell customers "go to www. e - s - s - datarecovery dotcom". The person would misunderstand the letters e-s-s- and they had to repeat it "e as in elephant, s as in sam, s as in sam".

That's soooo true. I bought Leap.com for the exact same reason, as I was tired of saying (for LOFFS.com) on the phone "L as in Larry, O as in Oscar, F as in Frank, F as in Frank again, and S as in Sam."

[Prospecting]

That's soooo true. I bought Leap.com for the exact same reason, as I was tired of saying (for LOFFS.com) on the phone "L as in Larry, O as in Oscar, F as in Frank, F as in Frank again, and S as in Sam."

Thanks GeorgeK,
further great info in the updated article.


Vocabulary specific domain names drive direct navigation value and vis-a-vers.

as long as people know their vocabulary.

[GeorgeK]

Of course, sometimes typos become more famous than the original (e.g. Google vs googol, or Digg vs dig), but I don't count on that.