Generic "key industry" domains are the best advertising/marketing available.

With the entire news print industry projected to be completely out of circulation in the next 5-10 yrs. Online advertising/marketing will continue to grow exponentially.

Direct Navigation is the way of the future, Transparency is part of the business plan for any key industry domain name when Direct Navigation is the majority of viewership.

A totally different approach compared to the click thru rates that search engines calculate on watered down transfers, trades, switches, and who know what else, again,,,, TRANSPARENCY.

Search engines are the big buying audience for generic key industry domains. More and more generics are being purchased by search engines.

But, by no means, does Direct Navigation value apply at any comparable value when obscure, unknown laguage domains are compared with true generic "key industry" domains that represent annual multi-million/billion dollar industries.