DNforum.com - Domain Sales, Domain Forum, Domain Appraisals
 
Register Now! Welcome to Dnforum.com You are currently viewing our boards as a guest which gives you limited access to view most discussions and access our other features. By joining our community you will have access to post topics, communicate privately with other members (PM), respond to polls, upload content and access many other special features. Registration is fast and simple so please, join our community today! If you have any problems with the registration process or your account login, please contact us.
Go Back   DNForum - Domain Sales, Domain Forum, Domain Appraisals, Domain Registrars > Domain News, Beginners Guides and Legal Stuff! > Domain News
Start your Domain Reseller Business Today and Earn Money!
Reply
 
LinkBack Thread Tools Display Modes
Old 10-26-2005, 09:02 PM   #1 (permalink)
Gold Lifetime Member
 
Last Online: 04-28-2008 03:03 PM
iTrader: (0)
Join Date: Jun 2004
Posts: 80
DNF$: 258


Domain Parking Industry Faces A Shakeout

http://news.netcraft.com/archives/20..._shakeout.html
The business of advertising on parked domains is facing a shakeout that could dampen speculation in the domain name market. The domain advertising business, which is based on pay-per-click advertising from Google and Yahoo, has seen explosive growth this year. This week one of the industry's largest players, DomainSponsor, announced that it was shifting its payment model to combine pay-per-click and pay-per-sale ads.
Equalizer is offline   Reply With Quote
Old 10-26-2005, 09:10 PM   #2 (permalink)
DNF Regular
 
Last Online: 05-22-2008 04:39 PM
iTrader: (54)
Join Date: Nov 2004
Posts: 733
DNF$: 352
Location: Maldives
Country:


Exclamation Re: Domain Parking Industry Faces A Shakeout

With respect to CPA (Cost Per Action) it was interesting that the article mentions:

"It could also affect pricing in the secondary domain market, where prices are often supported by a name's potential to generate pay-per-click revenue."

In the near future, will domains be appraised based on a new CPA Valuation Methodology ?
__________________
Ca$hCowDomain$ - We buy generic dot com revenue domains.
CashCowDomains is offline   Reply With Quote
Old 10-26-2005, 09:23 PM   #3 (permalink)
Gold Lifetime Member
 
Last Online: 04-28-2008 03:03 PM
iTrader: (0)
Join Date: Jun 2004
Posts: 80
DNF$: 258


Re: Domain Parking Industry Faces A Shakeout

Quote:
Originally Posted by sneakers.com

In the near future, will domains be appraised based on a new CPA Valuation Methodology ?
it seems awful logical.
Equalizer is offline   Reply With Quote
Old 10-26-2005, 09:33 PM   #4 (permalink)
Administrator
 
DotComGod's Avatar
 
Name: Adam Dicker
Last Online: Yesterday 08:32 PM
iTrader: (34)
Join Date: Feb 2003
Posts: 8,311
DNF$: 4,640,991
Location: Toronto, Canada
Country:


Re: Domain Parking Industry Faces A Shakeout

Anyone that didn't see this coming has been wearing blinders.

-=DCG=-
DotComGod is offline   Reply With Quote
Old 10-26-2005, 09:54 PM   #5 (permalink)
DNF Regular
 
Last Online: 05-22-2008 04:39 PM
iTrader: (54)
Join Date: Nov 2004
Posts: 733
DNF$: 352
Location: Maldives
Country:


Re: Domain Parking Industry Faces A Shakeout

nothing blindsiding really (ie domain sponsor & cpa), however i am curious as to how much things will change with respect to domain name valuations shifting from ppc to cpa models etc as i mentioned above.
__________________
Ca$hCowDomain$ - We buy generic dot com revenue domains.
CashCowDomains is offline   Reply With Quote
Old 10-26-2005, 10:42 PM   #6 (permalink)
DNF Addict
 
Last Online: 07-17-2008 01:31 AM
iTrader: (24)
Join Date: Jul 2002
Posts: 3,620
DNF$: 7,471
Location: Planet Earth
Country:


Re: Domain Parking Industry Faces A Shakeout

CPA is nothing new. Net result for DS = even less market share.
Fearless is offline   Reply With Quote
Old 10-26-2005, 10:50 PM   #7 (permalink)
Platinum Lifetime Member
 
Last Online: 11-17-2005 12:13 AM
iTrader: (0)
Join Date: Dec 2004
Posts: 54
DNF$: 171


Re: Domain Parking Industry Faces A Shakeout

besides DS switching to CPA I really don't see a major switch in the immediate future with the rest of the industry. Although click fraud is and will always be an issue, the PPC companies - google etc - are still seeing increasing profits with PPC.
SLushie is offline   Reply With Quote
Old 10-26-2005, 11:12 PM   #8 (permalink)
DNF Member
 
krisblade's Avatar
 
Last Online: 01-30-2008 03:57 AM
iTrader: (0)
Join Date: Apr 2002
Posts: 388
DNF$: 3,457
Location: Paraguay, heart of South America
Country:


Re: Domain Parking Industry Faces A Shakeout

I agree, nothing new. Actually I know very well that the objective of one of the new (if not newest) parking services was to combine the traditional ppc with pps/cpa (and I cant wait to see up and running, the idea is not new), something that we, as developers, know very well it helps to get the most from a domain name (but still not all of it).

Valuations (as model) of course will remain the same, having in mind that its always a formula based on revenue (ppc revenue, sales revenue, leads revenue), but now some parked domains may worth more, specially the ones with high conversion on sales, this "real value" (but still partial) will be finally revealed with these new parking services with more than just PPC on the landing pages.

Again, it only shows that development, is the key.
krisblade is offline   Reply With Quote
Old 10-27-2005, 02:01 AM   #9 (permalink)
DNF Addict
 
mole's Avatar
 
Last Online: 05-28-2008 04:06 PM
iTrader: (1)
Join Date: May 2002
Posts: 6,715
DNF$: 858
Location: Tonga
Country:


Re: Domain Parking Industry Faces A Shakeout

Quote:
Originally Posted by krisblade
Again, it only shows that development, is the key.
What happens if you have 33,333 domains?
__________________
If a man will begin with certainties, he shall end in doubts; but if he will be content to begin with doubts he shall end in certainties. Sir Francis Bacon
mole is offline   Reply With Quote
Old 10-27-2005, 03:23 AM   #10 (permalink)
DNF Addict
 
stuff's Avatar
 
Name: Whois Whois
Last Online: Today 05:00 AM
iTrader: (22)
Join Date: Mar 2002
Posts: 4,184
DNF$: 126
Location: away


Re: Domain Parking Industry Faces A Shakeout

Quote:
Originally Posted by mole
What happens if you have 33,333 domains?
good question
__________________
Zero Accomplisher and .mobi millionaire
stuff is online now   Reply With Quote
Old 10-27-2005, 06:32 AM   #11 (permalink)
Gold Lifetime Member
 
Last Online: 04-28-2008 03:03 PM
iTrader: (0)
Join Date: Jun 2004
Posts: 80
DNF$: 258


Re: Domain Parking Industry Faces A Shakeout

Quote:
Originally Posted by DotComGod
Anyone that didn't see this coming has been wearing blinders.

-=DCG=-
or in denial.
Equalizer is offline   Reply With Quote
Old 10-27-2005, 09:05 AM   #12 (permalink)
Administrator
 
DotComGod's Avatar
 
Name: Adam Dicker
Last Online: Yesterday 08:32 PM
iTrader: (34)
Join Date: Feb 2003
Posts: 8,311
DNF$: 4,640,991
Location: Toronto, Canada
Country:


Re: Domain Parking Industry Faces A Shakeout

If it really happens it will make easily targetable domains like birds.com or portablexbox.com more valuable and domains like hdfg.com les valuable unless you can determine what they are looking for to sell them.

This is also the best way for companies to totally eliminate clickfraud.

-=DCG=-
DotComGod is offline   Reply With Quote
Old 10-27-2005, 09:28 AM   #13 (permalink)
The Bishop
 
namestrands's Avatar
 
Last Online: 06-10-2008 07:07 AM
iTrader: (109)
Join Date: Jan 2005
Posts: 3,804
DNF$: 2,015
Location: UK
Country:


Re: Domain Parking Industry Faces A Shakeout

Well I have to say that I am making more money per month on PPA with only 1% of my domains than I make in a whole month with PPC..

Pay Per Performance/Action is the way to go.. DomainSponsor, SEDO and Fabulous are all part owned by Registrars and/or PPA programs.

2 of the BIG Affiliate programs are to launch RSS Advertiser Feeds for Domains.

The industry is changing for the better. Generic Domain Prices will see a huge value increase... while most of the other domains will now be in negative equity.
__________________
Parked.com - The Valet Domain Parking That Pays
Offers Made Are Valid for 12 Hours from Post Time.
namestrands is offline   Reply With Quote
Old 10-27-2005, 09:42 AM   #14 (permalink)
DNF Addict
 
mole's Avatar
 
Last Online: 05-28-2008 04:06 PM
iTrader: (1)
Join Date: May 2002
Posts: 6,715
DNF$: 858
Location: Tonga
Country:


Re: Domain Parking Industry Faces A Shakeout

Quote:
Originally Posted by namestrands
Generic Domain Prices will see a huge value increase... while most of the other domains will now be in negative equity.
Which other domains will you say will now be in negative equity?
__________________
If a man will begin with certainties, he shall end in doubts; but if he will be content to begin with doubts he shall end in certainties. Sir Francis Bacon
mole is offline   Reply With Quote
Old 10-27-2005, 09:55 AM   #15 (permalink)
The Bishop
 
namestrands's Avatar
 
Last Online: 06-10-2008 07:07 AM
iTrader: (109)
Join Date: Jan 2005
Posts: 3,804
DNF$: 2,015
Location: UK
Country:


Re: Domain Parking Industry Faces A Shakeout

Domain Names that cannot relate to any convertable revenue or have no Identifiable target market.. Typos will be phased out of PPC and PPA Programs as the advertisers put more pressure on the programs, the Programs are being targetted by the lawyers now to cut off the revenue source of the TypoSquatters, its cheaper than a UDRP.

However this is all at least 18 months away before any real impact will be noticed, unless something really changes in the PPC market... with some of the biggest mergers in the advertising/online media industry going on in 2006.. it is all just speculaltion at the moment.
__________________
Parked.com - The Valet Domain Parking That Pays
Offers Made Are Valid for 12 Hours from Post Time.
namestrands is offline   Reply With Quote
Old 10-27-2005, 10:13 AM   #16 (permalink)
Platinum Lifetime Member
 
Last Online: 01-21-2008 09:39 AM
iTrader: (5)
Join Date: Jul 2005
Posts: 334
DNF$: 1,082
Location: Tokyo
Country:


Re: Domain Parking Industry Faces A Shakeout

I personally think it sucks that you can't even put links on your other sites to increase the backlinks to your parked sites.

Anyway I thought it wouldn't last everything chances...
__________________
DnFocus - Domain Focused Search Engine - Search Your favorite forums from one simple site.
Visit my blog at - IDNTalk.com
Olney is offline   Reply With Quote
Old 10-27-2005, 02:41 PM   #17 (permalink)
DNF Member
 
krisblade's Avatar
 
Last Online: 01-30-2008 03:57 AM
iTrader: (0)
Join Date: Apr 2002
Posts: 388
DNF$: 3,457
Location: Paraguay, heart of South America
Country:


Re: Domain Parking Industry Faces A Shakeout

Quote:
Originally Posted by mole
What happens if you have 33,333 domains?
Select the best ones, park the rest
krisblade is offline   Reply With Quote
Old 10-27-2005, 04:49 PM   #18 (permalink)
JMJ
DNF Addict
 
Name: John J.
Last Online: Today 12:13 AM
iTrader: (70)
Join Date: Feb 2003
Posts: 2,558
DNF$: 1,972
Location: Neither here nor there
Country:


Re: Domain Parking Industry Faces A Shakeout

Along with this a whole new breed of fraudsters created. Utilizing your traffic to direct traffic to their site and not paying you for the sale. The advertisers want more from their advertising buck and the traffic providers want more bucks for their traffic. Where is the happy medium? The only answer is the medium themselves (as in the PPC providers) combating the fraudsters because there will always be those who wish to cheat any system.

The PPC providers want to cater to the advertisers because of their demands. What if the traffic goes away? Where do those advertisers go then? What will become of the providers?
__________________
JMJ is offline   Reply With Quote
Old 10-27-2005, 05:09 PM   #19 (permalink)
Fight The Power!
 
Focus's Avatar
 
Name: Chris
Last Online: Today 12:50 AM
iTrader: (94)
Join Date: May 2005
Posts: 7,239
DNF$: 17,261
Location: Dirty South
Country:



Re: Domain Parking Industry Faces A Shakeout

I have been saying this since I joined the forum...eventually progression to CPA is inevitable...whether we like it or not, we don't write the checks..


Chris
__________________
You make the money, it does'nt ever make you.
Focus is offline   Reply With Quote
Old 10-27-2005, 05:22 PM   #20 (permalink)
The Bishop
 
namestrands's Avatar
 
Last Online: 06-10-2008 07:07 AM
iTrader: (109)
Join Date: Jan 2005
Posts: 3,804
DNF$: 2,015
Location: UK
Country:


Re: Domain Parking Industry Faces A Shakeout

Quote:
Originally Posted by NameMogul.com
Where is the happy medium? ?
only 6% of the advertising dollar goes on internet advertising. The industry needs regulation. Take a parking program for example.. its a third party to a third party.. this is were the click fraud problem occurs.. too many variables. Google and Yahoo need there own Parking Programs that is open to all.. they have infinite resources to monitor and develop detection systems. If a PPC program can get away with Click Fraud it will regardless of its size.

Let the SEDOs DomainSponsors and Fabulous's of the world use there PPA programs and sales platforms to generate its revenue. Leave the PPC to the Search Engine Companies. Google are cornering the market, they are about to launch there own payment gateway they are in a great position to launch a domain parking program for all.. CUT OUT THE MIDDLE MIDDLE MAN......
__________________
Parked.com - The Valet Domain Parking That Pays
Offers Made Are Valid for 12 Hours from Post Time.
namestrands is offline   Reply With Quote
Reply



Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules

Smilies are On
[IMG] code is Off
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On


All times are GMT -4. The time now is 05:19 AM.
Copyright @2001-2008 DNForum.com

Learn Domains
Promote Domains
Research Domains
Buy Domains
Resell Domains
Park Domains
Sell Domains
Build Domains