Welcome to Welcome to DNF.com™ - Domain Sales, Domain Forum, Domain Appraisals, Domain Registrars

If you are new to domains and looking to buy, sell and learn about domains then you have come to the right place. DNForum is the largest domain name community on the internet and continues to grow every day. There are over 105,000 domainers on DNForum doing everything from buying domains, selling domains, learning about domains and discussing domains. Take a minute and Register.

Register Today on DNForum IT'S FREE!

Page 1 of 3 123 LastLast
Results 1 to 20 of 51
  1. #1
    Gold Lifetime Member

    Join Date
    Jun 2004
    Posts
    111
    DNF$
    555
    Bank
    0
    Total DNF$
    555
    Donate  

    Domain Parking Industry Faces A Shakeout

    http://news.netcraft.com/archives/20..._shakeout.html
    The business of advertising on parked domains is facing a shakeout that could dampen speculation in the domain name market. The domain advertising business, which is based on pay-per-click advertising from Google and Yahoo, has seen explosive growth this year. This week one of the industry's largest players, DomainSponsor, announced that it was shifting its payment model to combine pay-per-click and pay-per-sale ads.

  2. #2
    DNF Regular

    Join Date
    Nov 2004
    Location
    Maldives
    Posts
    737
    DNF$
    718
    Bank
    0
    Total DNF$
    718
    Donate  

    Exclamation Re: Domain Parking Industry Faces A Shakeout

    With respect to CPA (Cost Per Action) it was interesting that the article mentions:

    "It could also affect pricing in the secondary domain market, where prices are often supported by a name's potential to generate pay-per-click revenue."

    In the near future, will domains be appraised based on a new CPA Valuation Methodology ?
    Ca$hCowDomain$ - We buy generic dot com revenue domains.

  3. #3
    Gold Lifetime Member

    Join Date
    Jun 2004
    Posts
    111
    DNF$
    555
    Bank
    0
    Total DNF$
    555
    Donate  

    Re: Domain Parking Industry Faces A Shakeout

    Quote Originally Posted by sneakers.com

    In the near future, will domains be appraised based on a new CPA Valuation Methodology ?
    it seems awful logical.

  4. #4
    Administrator
    Adam Dicker's Avatar
    Join Date
    Feb 2003
    Location
    Toronto, Canada
    Posts
    16,143
    Blog Entries
    1
    Country

    Canada Follow Adam Dicker On Twitter Add Adam Dicker on Facebook
    DNF$
    8,430,642
    Bank
    0
    Total DNF$
    8,430,642
    Donate  

    Re: Domain Parking Industry Faces A Shakeout

    Anyone that didn't see this coming has been wearing blinders.

    -=DCG=-

  5. #5
    DNF Regular

    Join Date
    Nov 2004
    Location
    Maldives
    Posts
    737
    DNF$
    718
    Bank
    0
    Total DNF$
    718
    Donate  

    Re: Domain Parking Industry Faces A Shakeout

    nothing blindsiding really (ie domain sponsor & cpa), however i am curious as to how much things will change with respect to domain name valuations shifting from ppc to cpa models etc as i mentioned above.
    Ca$hCowDomain$ - We buy generic dot com revenue domains.

  6. #6
    Fearless's Avatar
    Join Date
    Jul 2002
    Location
    Planet Earth
    Posts
    4,191
    DNF$
    10,296
    Bank
    0
    Total DNF$
    10,296
    Donate  

    Re: Domain Parking Industry Faces A Shakeout

    CPA is nothing new. Net result for DS = even less market share.

  7. #7
    Platinum Lifetime Member

    Join Date
    Dec 2004
    Posts
    54
    DNF$
    311
    Bank
    0
    Total DNF$
    311
    Donate  

    Re: Domain Parking Industry Faces A Shakeout

    besides DS switching to CPA I really don't see a major switch in the immediate future with the rest of the industry. Although click fraud is and will always be an issue, the PPC companies - google etc - are still seeing increasing profits with PPC.

  8. #8
    Exclusive Lifetime Member
    krisblade's Avatar
    Join Date
    Apr 2002
    Location
    Paraguay, heart of South America
    Posts
    388
    DNF$
    3,853
    Bank
    0
    Total DNF$
    3,853
    Donate  

    Re: Domain Parking Industry Faces A Shakeout

    I agree, nothing new. Actually I know very well that the objective of one of the new (if not newest) parking services was to combine the traditional ppc with pps/cpa (and I cant wait to see up and running, the idea is not new), something that we, as developers, know very well it helps to get the most from a domain name (but still not all of it).

    Valuations (as model) of course will remain the same, having in mind that its always a formula based on revenue (ppc revenue, sales revenue, leads revenue), but now some parked domains may worth more, specially the ones with high conversion on sales, this "real value" (but still partial) will be finally revealed with these new parking services with more than just PPC on the landing pages.

    Again, it only shows that development, is the key.

  9. #9
    DNF Addict
    mole's Avatar
    Join Date
    May 2002
    Location
    Tonga
    Posts
    6,723
    DNF$
    1,632
    Bank
    0
    Total DNF$
    1,632
    Donate  

    Re: Domain Parking Industry Faces A Shakeout

    Quote Originally Posted by krisblade
    Again, it only shows that development, is the key.
    What happens if you have 33,333 domains?
    If a man will begin with certainties, he shall end in doubts; but if he will be content to begin with doubts he shall end in certainties. Sir Francis Bacon

  10. #10
    DNF Addict
    stuff's Avatar
    Join Date
    Mar 2002
    Location
    away
    Posts
    4,357
    DNF$
    6,870
    Bank
    0
    Total DNF$
    6,870
    Donate  

    Re: Domain Parking Industry Faces A Shakeout

    Quote Originally Posted by mole
    What happens if you have 33,333 domains?
    good question
    Zero Accomplisher and .mobi millionaire

  11. #11
    Gold Lifetime Member

    Join Date
    Jun 2004
    Posts
    111
    DNF$
    555
    Bank
    0
    Total DNF$
    555
    Donate  

    Re: Domain Parking Industry Faces A Shakeout

    Quote Originally Posted by DotComGod
    Anyone that didn't see this coming has been wearing blinders.

    -=DCG=-
    or in denial.

  12. #12
    Administrator
    Adam Dicker's Avatar
    Join Date
    Feb 2003
    Location
    Toronto, Canada
    Posts
    16,143
    Blog Entries
    1
    Country

    Canada Follow Adam Dicker On Twitter Add Adam Dicker on Facebook
    DNF$
    8,430,642
    Bank
    0
    Total DNF$
    8,430,642
    Donate  

    Re: Domain Parking Industry Faces A Shakeout

    If it really happens it will make easily targetable domains like birds.com or portablexbox.com more valuable and domains like hdfg.com les valuable unless you can determine what they are looking for to sell them.

    This is also the best way for companies to totally eliminate clickfraud.

    -=DCG=-

  13. #13
    The Bishop
    namestrands's Avatar
    Join Date
    Jan 2005
    Location
    Langley, VA
    Posts
    4,053
    DNF$
    3,311
    Bank
    0
    Total DNF$
    3,311
    Donate  

    Re: Domain Parking Industry Faces A Shakeout

    Well I have to say that I am making more money per month on PPA with only 1% of my domains than I make in a whole month with PPC..

    Pay Per Performance/Action is the way to go.. DomainSponsor, sedo and Fabulous are all part owned by Registrars and/or PPA programs.

    2 of the BIG Affiliate programs are to launch RSS Advertiser Feeds for Domains.

    The industry is changing for the better. Generic Domain Prices will see a huge value increase... while most of the other domains will now be in negative equity.
    Enterprise Communications and Social Media in Uist

  14. #14
    DNF Addict
    mole's Avatar
    Join Date
    May 2002
    Location
    Tonga
    Posts
    6,723
    DNF$
    1,632
    Bank
    0
    Total DNF$
    1,632
    Donate  

    Re: Domain Parking Industry Faces A Shakeout

    Quote Originally Posted by namestrands
    Generic Domain Prices will see a huge value increase... while most of the other domains will now be in negative equity.
    Which other domains will you say will now be in negative equity?
    If a man will begin with certainties, he shall end in doubts; but if he will be content to begin with doubts he shall end in certainties. Sir Francis Bacon

  15. #15
    The Bishop
    namestrands's Avatar
    Join Date
    Jan 2005
    Location
    Langley, VA
    Posts
    4,053
    DNF$
    3,311
    Bank
    0
    Total DNF$
    3,311
    Donate  

    Re: Domain Parking Industry Faces A Shakeout

    Domain Names that cannot relate to any convertable revenue or have no Identifiable target market.. Typos will be phased out of PPC and PPA Programs as the advertisers put more pressure on the programs, the Programs are being targetted by the lawyers now to cut off the revenue source of the TypoSquatters, its cheaper than a UDRP.

    However this is all at least 18 months away before any real impact will be noticed, unless something really changes in the PPC market... with some of the biggest mergers in the advertising/online media industry going on in 2006.. it is all just speculaltion at the moment.
    Enterprise Communications and Social Media in Uist

  16. #16
    Platinum Lifetime Member

    Join Date
    Jul 2005
    Location
    Tokyo
    Posts
    338
    Country

    Japan
    DNF$
    1,347
    Bank
    0
    Total DNF$
    1,347
    Donate  

    Re: Domain Parking Industry Faces A Shakeout

    I personally think it sucks that you can't even put links on your other sites to increase the backlinks to your parked sites.

    Anyway I thought it wouldn't last everything chances...
    International SEM My SEM Blog

  17. #17
    Exclusive Lifetime Member
    krisblade's Avatar
    Join Date
    Apr 2002
    Location
    Paraguay, heart of South America
    Posts
    388
    DNF$
    3,853
    Bank
    0
    Total DNF$
    3,853
    Donate  

    Re: Domain Parking Industry Faces A Shakeout

    Quote Originally Posted by mole
    What happens if you have 33,333 domains?
    Select the best ones, park the rest

  18. #18
    DNF Addict

    Join Date
    Feb 2003
    Location
    Neither here no
    Posts
    3,443
    Country

    United States
    DNF$
    5,259
    Bank
    0
    Total DNF$
    5,259
    Donate  

    Re: Domain Parking Industry Faces A Shakeout

    Along with this a whole new breed of fraudsters created. Utilizing your traffic to direct traffic to their site and not paying you for the sale. The advertisers want more from their advertising buck and the traffic providers want more bucks for their traffic. Where is the happy medium? The only answer is the medium themselves (as in the PPC providers) combating the fraudsters because there will always be those who wish to cheat any system.

    The PPC providers want to cater to the advertisers because of their demands. What if the traffic goes away? Where do those advertisers go then? What will become of the providers?

  19. #19
    Making Everything Click
    Focus's Avatar
    Join Date
    May 2005
    Location
    South Florida
    Posts
    9,616
    DNF$
    17,352
    Bank
    0
    Total DNF$
    17,352
    Donate  

    Re: Domain Parking Industry Faces A Shakeout

    I have been saying this since I joined the forum...eventually progression to CPA is inevitable...whether we like it or not, we don't write the checks..


    Chris
    I'm buying credit, banking, loan, insurance related generics in .com, .net, .org with high search volumes/traffic. Will consider typos too! - PLEASE PM with name, info, & asking price!

  20. #20
    The Bishop
    namestrands's Avatar
    Join Date
    Jan 2005
    Location
    Langley, VA
    Posts
    4,053
    DNF$
    3,311
    Bank
    0
    Total DNF$
    3,311
    Donate  

    Re: Domain Parking Industry Faces A Shakeout

    Quote Originally Posted by NameMogul.com
    Where is the happy medium? ?
    only 6% of the advertising dollar goes on internet advertising. The industry needs regulation. Take a parking program for example.. its a third party to a third party.. this is were the click fraud problem occurs.. too many variables. Google and Yahoo need there own Parking Programs that is open to all.. they have infinite resources to monitor and develop detection systems. If a PPC program can get away with Click Fraud it will regardless of its size.

    Let the SEDOs DomainSponsors and Fabulous's of the world use there PPA programs and sales platforms to generate its revenue. Leave the PPC to the Search Engine Companies. Google are cornering the market, they are about to launch there own payment gateway they are in a great position to launch a domain parking program for all.. CUT OUT THE MIDDLE MIDDLE MAN......
    Enterprise Communications and Social Media in Uist

Page 1 of 3 123 LastLast

Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  

Domain name forum recommended by Domaining.com