.EU will be about as useful as .US; Europe and U.S. are somewhat similar in population size and economic size.
With that said, there will likely be a rush as there as been with other various TLD launches.
Sunrise period should be interesting ... pretty much anyone with a registered trademark in Europe and/or in various other select countries outside the EU, including the U.S., will be able to pre-register.
The EU scams are really going to be heating up now ... get ready for the next deluge of EU "reservation" spam ... even though, according to the EU TLD timeline, Sunrise (2 phases) likely won't even happen until around late summer, and the registry likely won't open fully until late 2005, or more likely, 2006.
Ron






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