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Originally Posted by Yofie It's really All About Traffic. In this case, they are both getting about the same amount. I would say Porn.com is getting a little more, but then it comes down to Creative Marketing! Getting your wording just right by your ads.
For research purposes only, I checked out both sites. Porn.com, wow, that is one crappy site! Homepage is FULL of Text Only and all the text is linked. No.. Are you 18 or anything.
FreePorn.com starts off with the Are you 18, which makes the user think right away... After I click this, It's going to see Porn. Sure enough, porn on the second page. Pics, movie links etc Again, creative marketing by the ads!!!
"FreePorn.com has made a special deal to give you free access to all these paysites through an exclusive deal!"
"Register for free at FreePorn.com100% free registration with no credit card required!" |
I'm not trying to belittle you or anything, but things are much different from the advertiser end of things. I would encourage every domainer to try buying pay-per-click traffic and garner a better understanding of our role in the whole pipeline. Advertisers operate within extremely tight margins and different visitors, even within the same niche, convert differently into sales.
It's not just a matter of simple changes to the publisher page, the ad text, or the ad's lander. Although those things help, there are often fundamental differences in traffic quality with changes like "keyword" to "free keyword." I'm speaking from experience here: ringtones vs. free ringtones, online dating vs. free online dating, iphone vs. free iphone. I've marketed all of these and they are all extremely different types of traffic. That's not to say "free keyword" is unmonetizable, it's just a very different type of visitor.
I think it's naive to assume that traffic is traffic for something like a 3 million dollar ad purchase. When you're the advertiser who's profits depend on that traffic turning into sales, the differences become painfully obvious.