Google agrees to pay $90 Million in click fraud suit

[(_Y_)Man]

heres the article

http://today.reuters.com/news/newsar...AUD.xml&rpc=23

cant be good

[mole]

uh... told you so, lol, the writing is on the wall for PPC. This could crash the current domain parking model and the value of such networks which are highly dependent on click fraud to line their pockets.

[Rubber Duck]

Originally Posted by mole

uh... told you so, lol, the writing is on the wall for PPC. This could crash the current domain parking model and the value of such networks which are highly dependent on click fraud to line their pockets.

Doesn't look that way to me. It looks as though Google is shelling out what is a fairly paultry amount in Advertising credits rather than to put them clear of any further actions. Makes them the good guys and me that they don't have to put huge contigencies against their bottom line. Google is a class act not just in search, but in business as well.

[mole]

Originally Posted by Rubber Duck

Doesn't look that way to me. It looks as though Google is shelling out what is a fairly paultry amount in Advertising credits rather than to put them clear of any further actions.

Many advertisers haven't even begin to comprehend the extent and depth of click fraud which run way above the 50% mark for domain parking networks, such a massive payout can only echo down to the ears of the deaf.

[Vision]

Mole:

I agree. Well stated.

Google's actionable payout is an admission of fault. Google's payout opens a pandora's box. Google will continue to payout. Next, Yahoo, Looksmart, etc.

.com Mindshare & .com Brandability will rule the day - not suspect traffic & conversions.

At the recent TRAFFIC seminar they talked about valuation of domain names. The speakers made great points by saying that the value of your domain name should be determined NOT by the traffic the domain gets but by what the domain name says. They informed us that longer domains such as SanJoseComputers.com are good names with good resale value. They further stated that the value of such a domain name may be a lot higher for a person in the computer business located in San Jose, California than someone wanting to buy it for traffic business.

[Rubber Duck]

Originally Posted by tarheelm

Mole:
At the recent TRAFFIC seminar they talked about valuation of domain names. The speakers made great points by saying that the value of your domain name should be determined NOT by the traffic the domain gets but by what the domain name says. They informed us that longer domains such as SanJoseComputers.com are good names with good resale value. They further stated that the value of such a domain name may be a lot higher for a person in the computer business located in San Jose, California than someone wanting to buy it for traffic business.

Well is doesn't take a Genius to figure that out, but because the market for computers in San Jose is finite if not limited, then the value of such a domain also is limited. The more generic a domain the better. Domains with engineered traffic in my view are inevitably limited value because you don't know where it comes from or how long it will last. If the domain is not a quality Generic, it is difficult to establish whether any type in is natural or not.

It also leads on to the question of IDN. If you are in the Far East and the URL is in Latin characters, the bottom line is that to most people it doesn't actually say anything and is consequently of little value, as it has no relevance to the local markets. Which is really going to have the most marketing potential, Tokyo.com or 東京.com especially when the dot com is Aliased into Japanese characters as well.?

Well in my book, it is a no brainer in marketing terms 東京.com is at least 10 times as valuable Tokyo.com. Frankly, if half the people at Traffic really new what they where talking about, they would have taken a rain cheque and spent the time more profitably researching the IDN market.