google No BS Domain Names - Domain informer

[Adam Dicker]

No BS Domain Names
Domain informer, IL - 15 hours ago
They always say that when choosing a domain name use keywords in it but I had to figure it out on my own because no one actually will tell you how to do it. ...


Link To Original Article

[JasMate]

Is that artilce true? I didn't know that keywords needed to be split up by hyphens - any feedback for confirmation would be great

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[GoPC]

So... the short of this is that if you have a domain name that is a run on of two or more keywords such as "Cars4Sale.com", then... according to this article, it would be better to own "Cars-4-Sale.com" because Google will list/index/rank the hyphenated domain under EACH of the words as opposed to the entire group as one single key word.

That's a huge argument against those that say hyphenated domains are junk.

If this is true, then hypehnated domains are junk for natural type-in traffic but the Holy Grail for Search Traffic.

For instance, jackolantern.net doesn't look right without the hyphens and probably would receive less type in traffic than jack-o-lantern.net BUT the hyphenated version would receive traffic from keywords "jack", "o" and "lantern"

As he says, the more words in your hyphenated string, the more keywords your domain is indexed and optimised for.

Following that logic, the domain "Buy-Sex-Money-Mortgage-Golf.com" should be worth millions!!!

Interesting. Will we now see a rush of hyphenated domain registrations?

Hmmmm.....

GoPC

[Chelsea]

I always found English speaking countries to hate hyphens, while a lot of European countries don´t mind them whatsoever.
I´ve got a few domains which are very well ranked with one and even two hyphens. Plus, over here people seem to like the idea that the actual domain/phrase is split into the single parts.
i.e. "cheap-hotels-berlin" instead of "cheaphotelsberlin"

But, this is only with regard to SE ranking. Once you look at selling the domains the hyphen will hurt though.

[David G]

This extract is a reason I like long domains even though many domainers do not, which IMO is an error.

"....Some experts say not to chose too long of a domain name but I don't buy this. If you choose a domain name that has 15 keywords in it then you have increased your chances that your domain will show up in the results of somebody doing a search on one or two of those keywords. Now if you also use your domain name in the title of your site then your chance are even great that your site will come up more often."

P.S. I think the article is wrong about hyphenated domains helping search. Due to word parsing which the SE have been using for a few years they automatically seperate the words even without a hyphen. Some years ago that was not the case and at that time the hyphens worked well but I don't think it matters anymore.

[fatter]

google recognizes many commonly used phrases without the hyphen as being 2 words, not so much the less used phrases ie: healthinsurance newcars etc

[stockshark]

If this is true, then hypehnated domains are junk for natural type-in traffic but the Holy Grail for Search Traffic.

This might be true in general, but not necessarily in all cases. I own a hyphenated domain which has never been developed, nor indexed, and as amazing as it might sound, it gets a steady stream of traffic, anywhere from 40-100 uniques a day, all natural type in traffic. It's a pretty generic domain though.

Having said that however, one of the problems with hypenated domains is possible trademark issues that may result if there is an existing tradmark on the non-hyphenated counterpart. Which is the problem I am having with this domain, which is why it isn't developed yet :biggrin1: And also why I can't really reveal the name at this time.....I am waiting on a legal opinion from my lawyer, although so far it looks good in my favor. Anyway we'll see....

[dotbidz]

Some companies take the TM issue a little too serious IMO.
Hopefully everything works out for you stockshark. Good luck