Heels.com Launches, Interesting story behind it..

**ScottFish** · 10-31-2007, 12:14 PM

Heels.com, has launched their new website today. There's an interesting background related to the domain that some of you may be interested in....

Heels.com Introduced as the Premiere Source for Women’s Shoes

Today, E & E Enterprises in Charlotte, North Carolina, announced the launch of their highly anticipated online shopping site for women’s designer shoes, Heels.com (www.heels.com). Touted as the world’s premier source for women’s shoes, Heels.com features a handpicked selection of the finest designer brands and top fashion styles including high heel shoes and sexy pumps from Anne Klein New York, Jessica Simpson, BCBGirls, and Steve Madden.

In addition to the Web site’s exclusive collection of sexy high heel shoes, Heels.com also features designer footwear to compliment any outfit for any occasion. The new online retailer offers high fashion shoes ranging from basic black flats to five-inch high heel pumps. The site’s wide variety of styles and sizes is designed to enable women to easily find the perfect designer shoes for whatever style they wish to express, whether it is a stylish working girl, sexy party girl, sophisticated fancy girl, or easy-going everyday girl.

Along with the top name brands and sexy styles offered by Heels.com, the Company’s retail Web site also features innovative technology advancements that make online shopping experiences comfortable, easy, and secure. These advancements include their revolutionary onsite navigation system, detailed “help” pages, an advanced footwear glossary, intuitive shoe-fitting guides, and clearly defined returns and exchange policy. In addition, Heels.com offers free over-night shipping, free returns, and a 115% price protection promise on all orders.

Eric McCoy, Director of Operations at Heels.com, proclaimed, “Our philosophy at Heels.com is really very simple; we want online shoe shoppers to love us! We have launched our innovative designer shoe site to enable all consumers to find the sexiest high heels and hottest celebrity fashions in footwear at one convenient, safe site.” Mr. McCoy went on to state that every purchase at Heels.com comes with a complete satisfaction guarantee, whereby the Company will refund the difference in price, plus 15 percent, if a customer finds the same style, size, and color at a lower price anywhere.

About Heels.com
Heels.com com is a new online retail shopping site for high fashion, designer shoes and sexy high heels. Introduced in October 2007, the new Heels.com site has quickly become the premier source for top brand women’s shoes, including Nine West, Jessica Simpson, and Betsey Johnson. Interestingly, however, the Heels.com domain has been in existence more than a decade. In 1994, an MIT graduate and Patent Attorney named Erik J. Heels created the domain for the purpose of promoting his law practice using his last name. Due to the tremendous brand potential of the domain, Mr. Heels realized overtime that Heels.com could be so much more. In February 2007, Erik Heels and Eric McCoy partnered to become Eric & Erik Enterprises (E & E Enterprises), and proceeded to build the robust e-commerce shoe site that exists today. Heels.com is located at www.heels.com.

**Yofie** · 10-31-2007, 12:18 PM

Nice story and it just shows how a company can be built around a domain name!

**ScottFish** · 10-31-2007, 12:45 PM

Absolutely! They're pretty spot on with this one!

**DomainMagnate** · 10-31-2007, 05:25 PM

Interesting story, thanks for sharing, Scott

The design looks a little "incomplete" though

~MG

**dcristo** · 10-31-2007, 06:54 PM

Originally Posted by Michael_Goldman

The design looks a little "incomplete" though

Scroll over party girl and see if you think the same

**Domainator** · 10-31-2007, 07:20 PM

Originally Posted by dcristo

Scroll over party girl and see if you think the same

I think what he is saying you cant see "enough" of her!

**BELLC1** · 10-31-2007, 07:54 PM

I remember HighHeels.com used to be a domain used for selling woman's shoes to crossdressers. They were in New Orleans. I think Katrina killed them.

Just don't ask me how I know...