Is Hershey buying www.CANDY.com?

[INVIGOR]

when I go there I can see:

"81% of Internet users arrive at a Web site by means of Direct Navigation (Omniture/WebSideStory) Direct Navigators that enter “Freestyle” addresses (e.g. UPSTracking.com) convert to leads, purchases, etc. at nearly twice the rate of search engine users. The best domain names are category defining -- those that are descriptive, intuitive, memorable, simple and brand-able. When communicated via any advertising medium, they are unforgettable."

where I can find the exact and true data about this? "81% of Internet users arrive at a Web site by means of Direct Navigation"

I need to give a trustfuly document of that data to a bank.

Thank you.

They credit "Omniture / WebSideStory" so I would guess there is a good place to start?

ELEVATOR.com
LIFT.com
ESCALATOR.com

Know who they belong too? How about OTIS ELEVATOR COMPANY? They own 144 domains! This is precisely the corporate strategy of the future!

How about:

SheetRock.com - USG
Tequilas.com - Jose Cuervo
LawnCare.com - Scotts
Ceiling.com - Armstrong
Printers.com - HP

cement.com - TXI

garagedoors.com - CloPlay Doors
brick.com - ACME Brick
shirt.com - Amazon
pickle.com - Scripps (Food Network)
pickles.com - Kraft
soup.com - Knorr Foods (Unilever)
soups.com - Campbells.com
tissue.com - Proctor & Gamble
toilet.com - PortaJohn
HandSanitizer.com - PortaJohn
KitchenCabinets.com - American Woodmark
TurboCompressor.com - Cameron
Turbo.com - Discovery Channel
Tubing.com - Teel Plastics
towels.com - Bounty
plate.com - Kenilworth Steel
Hunting.com - Bass Pro
Designer.com - Corel Draw


i CAN DO THIS ALL DAY....

[INVIGOR]

tires.com - Discount Tire
painting.com - Sherwin Williams

[Vision]

Payroll.com - Intuit (maker of QuickBooks)

[Rubber Duck]

Yeah, well now Frager claims Sony is buying it.

[domain54326]

shirt.com - Phillips-Van Heusen Corporation
underwear.com - Calvin Klein
bras.com - Calvin Klein
tuxedos.com - Flow Formal Alliance, LLC
ties.com - Wild Attire Inc

Clothes.com - Zappos.com

handbags.com - eBags, Inc
Book.com and books.com - barnesandnoble.com
movies.com - Fandango, Inc
hats.com - Hats.com, LLC
outfits.com - Scott-Wynne Outfitters
sleep.com - Dial A Mattress
mattress.com - Dial A Mattress

[copper]

Humm...
Whois shows Toilet.com owned by Mrs. Jello?
Toilets.com is PortaJohn's

They credit "Omniture / WebSideStory" so I would guess there is a good place to start?

ELEVATOR.com
LIFT.com
ESCALATOR.com

Know who they belong too? How about OTIS ELEVATOR COMPANY? They own 144 domains! This is precisely the corporate strategy of the future!

How about:

SheetRock.com - USG
Tequilas.com - Jose Cuervo
LawnCare.com - Scotts
Ceiling.com - Armstrong
Printers.com - HP

cement.com - TXI

garagedoors.com - CloPlay Doors
brick.com - ACME Brick
shirt.com - Amazon
pickle.com - Scripps (Food Network)
pickles.com - Kraft
soup.com - Knorr Foods (Unilever)
soups.com - Campbells.com
tissue.com - Proctor & Gamble
toilet.com - PortaJohn
HandSanitizer.com - PortaJohn
KitchenCabinets.com - American Woodmark
TurboCompressor.com - Cameron
Turbo.com - Discovery Channel
Tubing.com - Teel Plastics
towels.com - Bounty
plate.com - Kenilworth Steel
Hunting.com - Bass Pro
Designer.com - Corel Draw


i CAN DO THIS ALL DAY....

[domain54326]

any others?

[Banned: dn-101]

Mars spends $3B annually on advertising. Mostly a $1 candy

[ksinclair]

Long list of premium domains owned by major brands is at:

InternetDomainName.info

[scottle]

Internetdomainname.info

Best list of preimium names owned by major brands that I've seen

[Sheva]

I'll try to offer to mars or nestlè cacao.com

[INVIGOR]

Humm...
Whois shows Toilet.com owned by Mrs. Jello?
Toilets.com is PortaJohn's

Awe geez man, sue me!

Internetdomainname.info

Best list of preimium names owned by major brands that I've seen

EXACT copy of the one posted by Fair Winds Trading, and I mean exact.... I'm making a list that includes the new ones we've identified here.

[cyberbulk]

Mars spends $3B annually on advertising. Mostly a $1 candy

Poignant...

A budget like that for a profit that reportedly dropped over 60% recently due to overhead to just over 200 Mil annually. Acquisition of the name would potentially be of great benefit.

Some people spend several years of profit for ownership of revenue domains.

Do this math [$3B yearly vs. (several million + a significant decrease in advertising overhead necessity) ] VS. $3B advertising your product as generic, one-keyword, dictionary, type-in name = paydirt + profit-wise (potentially).

[Rubber Duck]

Well, with the US interest rate at 2% and most of the risk negated by strong year on year online growth, 50x revenue would be a more rational starting point. Whoever is selling natural parking traffic at 2-3 times annual really needs their head examining.

I am not talking about developed, contrived or manipulated traffic here.

Poignant...

A budget like that for a profit that reportedly dropped over 60% recently due to overhead to just over 200 Mil annually. Acquisition of the name would potentially be of great benefit.

Some people spend several years of profit for ownership of revenue domains.

Do this math [$3B yearly vs. (several million + a significant decrease in advertising overhead necessity) ] VS. $3B advertising your product as generic, one-keyword, dictionary, type-in name = paydirt + profit-wise (potentially).

[hecto]

I think if a company like mars was to buy candy.com it would be a good decision, I am not sure it is worth 5-10 million at the moment though as some of you here are saying. However I do think it will reach a million if it was to sell.

For many investors today the domain indusrty is unkown to them. Now this can be looked upon as both an advatage and disadvatage, as once big investors and the mass market get into the domain industry the prices will rise sharp. But when they enter this industry in the masses is still very unkown, however I think the next 2 years could see that happen as a lot of investors are going to look to invest somewhere else and not property... so virtual real estate could be next.