Is Hershey buying www.CANDY.com? - Page 2 - DNForum - Domain Sales, Domain Forum, Domain Appraisals, Domain Registrars

**wmloz** · 06-19-2008, 05:12 PM

Quote:

Originally Posted by Rubber Duck

Yes, but if all the large companies understood/believed this is the way to go, we wouldn't even be having this conversation. Until now branding on generics has been a minority past-time. That may change but it hasn't really happened yet. If it had top generics would be regularly going for 8 or 9 figures.

All in due time...There are still guys that were burned by the dot com bubble and rather than put their balls on the line, they'd prefer to er on the side of caution and keep their fat salary and corner office. Domains are on the fast track to CEO's agendas. Trust me. They can't play dumb and close their eyes forever. As they become more educated to the power of the internet and the inherent values of generics, the roof will be the limit. Mark my words. The bubble popped last time, but it was the tech bubble in general, not domain names themselves so much. The internet and its users have both greatly matured.

**Rubber Duck** · 06-19-2008, 05:17 PM

I think on the whole the above are targeted at highter value products.

I may be wrong but isn't candy just what we call Sweets. Something you buy on the spot of comparatively low value for kids? If so, then it really isn't as ideally suited for internet purhcases as something like phone.com.

If a site has an annual revenue of 8 figures, then domain itself is probably only worth six. If the Microsofts of this World aren't yet shelling out 8 figures for generics, you are not likely to that kind of money from confectionary.

**domain54326** · 06-19-2008, 05:20 PM

Candy baskets

**Rubber Duck** · 06-19-2008, 05:32 PM

Kind a thing I would buy as an after thought at a Supermarket Check Out. Just throw it on top of the weekly shop!

Well no, I probably wouldn't very often as we Brits are all trying to cut down on the amount of refined sugar we intake. I am not sure anyone here buys Sweets in that kind of quantity on a regular basis.

**LucidPhoenix** · 06-19-2008, 07:12 PM

A candy cash cow! Yummy!

**domain54326** · 06-19-2008, 08:17 PM

Other companies that understand domains:

www.water.com - sells water

www.food.com - food network

www.tacos.com - taco bell

www.drinks.com wine etailer

www.wine.com - biggest etailer

www.eat.com - Ragu

www.pasta.com - Torino Pasta

list goes on and on. Corporate America is slowly waking up.

**wmloz** · 06-19-2008, 08:33 PM

goto Pharmacy.com and wait till the flash is over. Click the link and you'll see a LONG list of such names.

**domain54326** · 06-19-2008, 09:13 PM

where?

**Rubber Duck** · 06-20-2008, 01:31 AM

Quote:

Originally Posted by domain54326

Other companies that understand domains:

www.water.com - sells water

www.food.com - food network

www.tacos.com - taco bell

www.drinks.com wine etailer

www.wine.com - biggest etailer

www.eat.com - Ragu

www.pasta.com - Torino Pasta

list goes on and on. Corporate America is slowly waking up.

So where are the Wall Street listings for these? How many of these are owned by companies that are household names? Where are the Coca Colas and the Nestles of this World?

**Poker** · 06-20-2008, 01:34 AM

Quote:

Originally Posted by Rubber Duck

So where are the Wall Street listings for these? How many of these are owned by companies that are household names? Where are the Coca Colas and the Nestles of this World?

Rubber Ducky your the one, you make domaining so much fun...

**Fatbat** · 06-20-2008, 01:44 AM

Quote:

Originally Posted by Rubber Duck

I think on the whole the above are targeted at highter value products.

I don't know why you're being so stubborn? You may very well be right, those are probably higher value products. However, While only the occasional purchase of cufflinks is made by a few people, everyone buys candy bars at some point, and some on a daily basis. We are talking HUGE money here. This isn't any different from pizza.com or any of the above listed domains. It should go for at least 2 million IMO, but I wouldn't be surprised to see it go for more.

I don't get the pessimists and naysayers here.

It's interesting to see pasta.com in the list though, it's for auction on Sedo right now.

**Rubber Duck** · 06-20-2008, 02:03 AM

Quote:

Originally Posted by Fatbat

I don't know why you're being so stubborn? You may very well be right, those are probably higher value products. However, While only the occasional purchase of cufflinks is made by a few people, everyone buys candy bars at some point, and some on a daily basis. We are talking HUGE money here. This isn't any different from pizza.com or any of the above listed domains. It should go for at least 2 million IMO, but I wouldn't be surprised to see it go for more.

I don't get the pessimists and naysayers here.

It's interesting to see pasta.com in the list though, it's for auction on Sedo right now.

I said it was worth 7 figures, what I was disputing was valuations of $5-$8 Million which are ridiculous. Frankly, if I had 7 figures to invest on an English dot com, I still wouldn't buy this for 1 Million. There are simply better names out there.

I think some of you need to try and work out what people will buy online.

I have bought just about every computer and mobile phone I have ever owned online.

My ex-wife did all the groceries online. My new partner likes fresh food so we go to the shops three or four times a week.

I know things can be different in US. Here nobodoy goes to the drugstore for a bottle of whisky.

I know some buy shoes online. I cannot get my head around that, but that's me.

I cannot even imagine buying coffe online.

Candy, neither. If it were a present I would just send cash and let the parents get something. Here most of this stuff is probably bought at the Gas Station. This are impulse purchases. You simply cannot satisfy cravings online. Online is for planned purchases, not spur of the minute stuff.

**Fatbat** · 06-20-2008, 02:31 AM

It's not always about what people are going to buy online, it's about brand building and awareness.

In the grand scheme of things, $5-$8 million is a TINY fraction of what companies like Hersheys or Mars spend annually on advertising. Heck, their NASCAR sponsorships alone are $10-$20 million each year.

I wouldn't be surprised if the buyer has some viral marketing campaign lined up to coincide with a new site.

**Rubber Duck** · 06-20-2008, 02:38 AM

Does Candy.com actually build brand awareness? Advertising a generic term like Candy is not going to put you at an advantage over your competitors at the Cash Desk of Gas Station is it? Are they actually going to be labelling everything Candy?

**comfyjeans** · 06-20-2008, 07:27 AM

I really can't believe that there is an argument on this forum that "candy.com" isn't valuable in the 7 figure range. You guys are domainers aren't you? What about EASTER, Thanksgiving and CHRISTMAS. People want special candy for these Holidays. A smartly developed site on "candy.com" would make 7 figures on these holiday seasons alone.

**wmloz** · 06-20-2008, 11:01 AM

Quote:

Originally Posted by Rubber Duck

So where are the Wall Street listings for these? How many of these are owned by companies that are household names? Where are the Coca Colas and the Nestles of this World?

Seriously??? Taco Bell used to be owned by Pepsi. Is that "Coca Cola" enough for you? Never heard of Johnson and Johnson? Microsoft? Calvin Klein? JC Penny? Kraft? Proctor and Gamble? PetSmart? ETC, ETC, ETC? Those are household names. Oh, meals.com = Nestle. Do some research before you make baseless arguments.

Quote:

Originally Posted by Fatbat

It's interesting to see pasta.com in the list though, it's for auction on Sedo right now.

It's incredible to see pasta.com for sale! I have my doubts that this is legit. Why would a company who makes pasta have it for sale at auction for $100K? Somethings fishy....

Quote:

Originally Posted by Rubber Duck

I cannot even imagine buying coffe online.

I hate to tell ya, but here again, you're partially incorrect. A LOT of coffee machine manufacturers like Braun, Krups, Cuisineart, etc. are herding coffee shoppers on line. With the exception of the infrequent stops to Starbucks for a frap, I buy ALL my coffee on line from Tassimo.com. Oh, and that's owned by Braun as I recall.

Quote:

Originally Posted by Rubber Duck

Does Candy.com actually build brand awareness? Advertising a generic term like Candy is not going to put you at an advantage over your competitors at the Cash Desk of Gas Station is it? Are they actually going to be labelling everything Candy?

Please read my previous post. A branding campaign is different from peripheral advertising avenues that drive business to your brands. Hershey would NEVER supplant that brand with "Candy.com", I suspect they would use it as a gateway to all their other brands under the Hershey umbrella. Two different things branding and advertising, though with similar threads.

**steven22** · 06-20-2008, 12:08 PM

If Candy.com was the IDN version it would be worth 5-10 mil easily

I don't think the name is worth 5-10 million either.....but the few companies who could purchase this name have the ability to spend that money like you and I spend 20 bucks.

**Rubber Duck** · 06-20-2008, 01:29 PM

IDNs have yet to break the $100K threshold. Nobody has ever argued that they will be worth more than their English Equivalents, but generally going for less than 1% of their English equivalent certainly makes one wonder whether some people aren't being a bit blinkered.

**jasdon11** · 07-11-2008, 06:45 PM

Quote:

Originally Posted by jasdon11

I'd wait until you hear something from a reliable source....

Emphasis on the 'reliable'!

**Sheva** · 07-11-2008, 07:02 PM

Quote:

Originally Posted by wmloz

goto Pharmacy.com and wait till the flash is over. Click the link and you'll see a LONG list of such names.

when I go there I can see:

"81% of Internet users arrive at a Web site by means of Direct Navigation (Omniture/WebSideStory) Direct Navigators that enter “Freestyle” addresses (e.g. UPSTracking.com) convert to leads, purchases, etc. at nearly twice the rate of search engine users. The best domain names are category defining -- those that are descriptive, intuitive, memorable, simple and brand-able. When communicated via any advertising medium, they are unforgettable."

where I can find the exact and true data about this? "81% of Internet users arrive at a Web site by means of Direct Navigation"

I need to give a trustfuly document of that data to a bank.

Thank you.