Is Hershey buying www.CANDY.com?

**INVIGOR** · 06-18-2008, 09:44 PM

http://fragerfactor.blogspot.com/200...rnet-push.html

Anybody got any inside info on this?

**DomainName** · 06-18-2008, 09:46 PM

how does Rick do it?!?!?!

**Warrior** · 06-18-2008, 10:49 PM

Originally Posted by DomainName

how does Rick do it?!?!?!

You can do almost anything if you have the capital.

**Rubber Duck** · 06-18-2008, 11:58 PM

Where is the TRAFFICS?

http://www.alexa.com/data/details/tr...ails/candy.com

Ranked 483,195. Not sure that sounds like a million dollars to me.

Also if I search the term in Google whilst it returns 185 M, in the UK, but on Google.com, I am only getting one advert and that is for electrical appliances.

You got to laugh. There are some pretty outrageous claims for a parking site:

Whether your delight is in tiny morsels of refined sweets, decadent mounds of delicious chocolate, or hard candies,

Candy.com is the ultimate source for satiating even the most impossible sweet tooth.

Candy

~On a stick, chocolate-coated, or by itself—find the candy you are searching for.

With so many varieties of candies to choose from; how does one browse the numerous choices? At Candy.com, we make it simple: we provide you with the best deals for candy and the best variety to choose from. From individual amounts to bulk and wholesale pricing, find the best deals on candy at Candy.com!

Gift Baskets

~Luxurious gift baskets for any occasion.

Send a thoughtful arrangement of confectionery delight to your loved ones, business associates, clients, or anyone in need of a lavish assortment of treats and goodies. From candy and chocolates to candy apples and candied fruit; find the perfect gift basket for every occasion!

Chocolate

~Dark, milk, semi-sweet, sugar-free, kosher, and more.

If you're nuts for chocolate, we have plenty to choose from—with or without nuts! Select from a variety of fine chocolates, imported chocolates, or chocolate assortments for your savoring delight. Please remember to specify when searching for your chocolate whether you would like dark chocolate, milk chocolate, semi-sweet chocolate, sugar-free chocolate, kosher chocolate, or any other chocolate you may desire.

**000** · 06-19-2008, 12:34 AM

I doubt that Alexa rank, Google results or parked page text will have any impact on this deal.

**jasdon11** · 06-19-2008, 02:50 AM

I'd wait until you hear something from a reliable source....

**Yofie** · 06-19-2008, 06:05 AM

Originally Posted by 000

I doubt that Alexa rank, Google results or parked page text will have any impact on this deal.

I agree! Clearly a Multi-Million dollar domain based just on the keyword!

**bigbobm** · 06-19-2008, 06:59 AM

he has good names

**petrosc** · 06-19-2008, 07:20 AM

yes, I dont think that the current type-in traffic has much to do with a possible sales price. It's a powerful keyword in that industry and the buyer, Hershey or whoever, will be able to advertise more effectively by featuring this domain name in their ad campaigns. In the long run, after a few years have passed with Hershey actively promoting Candy.com with it's products, the domain name Candy.com will become one with the Hershey's brand and then it will most probably prove itself as a very good investment.

**INVIGOR** · 06-19-2008, 07:22 AM

Originally Posted by Rubber Duck

Where is the TRAFFICS?

http://www.alexa.com/data/details/tr...ails/candy.com

Ranked 483,195. Not sure that sounds like a million dollars to me.

There are names that need traffic crutches to hold them up, and there are names that can stand on their own, independent of traffic, ranking, revenue, etc. Candy(.)com for sure is one of the latter, and worth as much as Hershey or Mars is willing to pay for it. I would not be the least surprised if this sold for multimillions.

**DomainsInc** · 06-19-2008, 07:58 AM

Its silly to start such rumors.

**nicedomains** · 06-19-2008, 08:59 AM

Originally Posted by wmloz

There are names that need traffic crutches to hold them up, and there are names that can stand on their own, independent of traffic, ranking, revenue, etc. Candy(.)com for sure is one of the latter, and worth as much as Hershey or Mars is willing to pay for it. I would not be the least surprised if this sold for multimillions.

ditto....

**INVIGOR** · 06-19-2008, 09:59 AM

Originally Posted by DomainsInc

Its silly to start such rumors.

Don't shoot the messenger. Just something I stumbled upon on the web and thought I'd share with colleagues who might have an interest. Even so, can't see why you think it's "silly". My dad always said that where there is smoke, there is probably a fire. Considering the facts, the "rumor" is not that far fetched and could be true.

**domain54326** · 06-19-2008, 10:07 AM

A company will pay 5-10mill for this domain. Its not a question of how or why, its only when.

**loscocco** · 06-19-2008, 11:08 AM

that would be a sweet deal

**Rubber Duck** · 06-19-2008, 12:23 PM

Originally Posted by domain54326

A company will pay 5-10mill for this domain. Its not a question of how or why, its only when.

This has to be the most hyped domain on the planet.

Yes, it is a good domain, but the premise that it is worth a huge amount amount of money even without traffic defeats just about every argument Rick has ever made.

The other problem is that if you are trying to value it as a brandable, as a Generic it might actually be a handicap. You would never be able to go after TM infringers with a generic which is why most large companies have not warmed to them yet.

My valuation would be 7 figures but not by a lot.

**scottle** · 06-19-2008, 12:42 PM

"The other problem is that if you are trying to value it as a brandable, as a Generic it might actually be a handicap. You would never be able to go after TM infringers with a generic which is why most large companies have not warmed to them yet."

I don't see it that way. Branding your company on well known generics just widens the base of potential customers. J & J is doing it with www.baby.com. By doing this it is similar to billboards or advertising without PPC.

**INVIGOR** · 06-19-2008, 12:49 PM

Originally Posted by scottle

"The other problem is that if you are trying to value it as a brandable, as a Generic it might actually be a handicap. You would never be able to go after TM infringers with a generic which is why most large companies have not warmed to them yet."

I don't see it that way. Branding your company on well known generics just widens the base of potential customers. J & J is doing it with www.baby.com. By doing this it is similar to billboards or advertising without PPC.

Was just about to say the same thing. Neary all super high dollar sales are generics just like this one. You have the name moreso because it's a perfect description of your product or service. This complements trademarks and branding campaigns. One works with the other. Your company makes bras. Well, bras.com would be perfect. Underwear? Underwear.com. Calvin Klein would LOVE to have these names, not because they are trademarkable, but rather because MANY people looking for bras, panties, underwear, etc. wil arrive at their site.

**Rubber Duck** · 06-19-2008, 01:05 PM

Yes, but if all the large companies understood/believed this is the way to go, we wouldn't even be having this conversation. Until now branding on generics has been a minority past-time. That may change but it hasn't really happened yet. If it had top generics would be regularly going for 8 or 9 figures.

**domain54326** · 06-19-2008, 03:03 PM

Originally Posted by Rubber Duck

This has to be the most hyped domain on the planet.

Yes, it is a good domain, but the premise that it is worth a huge amount amount of money even without traffic defeats just about every argument Rick has ever made.

The other problem is that if you are trying to value it as a brandable, as a Generic it might actually be a handicap. You would never be able to go after TM infringers with a generic which is why most large companies have not warmed to them yet.

My valuation would be 7 figures but not by a lot.

Well take a look at perfume.com chocolate.com phone.com software.com shop.com cufflinks.com shoes.com. They all have yearly revenues well into the 7 - 8 figures.

Candy.com can be developed and made into a cash cow just like all the above mentioned sites.