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Thread: Highest Recorded Sale: Insure.com Sells for $16,000,000

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    Highest Recorded Sale: Insure.com Sells for $16,000,000

    Insure.com, a publicly traded company whose shares trade on the NASDAQ stock exchange, sold its corporate name and related domain name for $16,000,000, and the company will be renamed Life Quotes. The company paid $1,600,000 for Insure.com in 2001.

    http://www.elliotsblog.com/insure-co...6-million-7361
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    Nice sale, but it's also an established site if it's included in the deal.
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    Nice name and nice sale.

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    Quote Originally Posted by DomainMagnate View Post
    Nice sale, but it's also an established site if it's included in the deal.
    Doesn't sound like the site will be included. They are renaming themselves, I assume will be keeping the site.

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    I thought it was like CreditCard.com or CreditCards.com that sold for 100 million it was boght for3 million and built into a company if i remeber right so dont quote me on this
    Brokering KKK.org= Bin 10k Offers above 6k
    Shinsplints(60k searches)=$100 AutoTag.org=$60
    Allen.info =$500 Benching.com= $600

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    wow. ditto. was this a company sale or just a domain sale?
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    1.6 to 16 in 8 years, now that's sweet

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    Are well we all see this and it keeps our dreams alive that the hard work will pay off!

    Sale of company name and domain name confuses the issue of the value of the domain value but as the domain name is the company name I think we can accept the sale as being a branded domain name sale.

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    The domain made the business into what the "now" sale is.

    many will never get it.
    .

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    Corporate Profile

    Originally founded in 1984 as Quotesmith Corporation, Insure.com owns and operates Insure.com, an online consumer insurance information service that caters to the needs of self-directed insurance shoppers. Insure.com provides a comprehensive array of comparative auto, life and health quotes, including a vast library of originally authored insurance articles and decision-making tools that are not available from any other single source.

    The Company's shares trade on the Nasdaq SmallCap Exchange under the symbol NSUR

    "Just a lot of embarrassment, embarrassed to be part of group of domainers who would do this to their fellow man.",
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    Quote Originally Posted by Doc Com View Post
    Corporate Profile

    Originally founded in 1984 as Quotesmith Corporation, Insure.com owns and operates Insure.com, an online consumer insurance information service that caters to the needs of self-directed insurance shoppers. Insure.com provides a comprehensive array of comparative auto, life and health quotes, including a vast library of originally authored insurance articles and decision-making tools that are not available from any other single source.

    The Company's shares trade on the Nasdaq SmallCap Exchange under the symbol NSUR
    What is the point? Sorry I am slow tonight.
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    I wonder what this makes my LowestPriceQuote dot com worth

    Big business online....

    Awesome sale..wonder what kind of traffic it gets..
    I'm buying credit, banking, loan, insurance related generics in .com, .net, .org with high search volumes/traffic. Will consider typos too! - PLEASE PM with name, info, & asking price!

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    Great sale on a great domain

    Robert

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    Quote Originally Posted by Onward View Post
    What is the point? Sorry I am slow tonight.
    Just a little background company info.

    Question is, how much of the $16 mil is it going to take to rebrand themselves as Life Quotes?

    And what about all the existing traffic going with the name to someone else?

    They are not only selling the rights to the domain but also their corporate name. Their identity.

    This is a publicly traded company (NSUR).

    Playing devils advocate here - but I see this as a loss for the company if they spend one penny over 16 mil in their efforts to emerge as someone else with a new name and still able to meet their current traffic and earnings.

    A silver lining to all of this - the financial wires are picking this up as an "asset" sale.

    Insure.com Announces $16 Million Asset Sale, Continuation of Business Under Life Quotes Brand Name

    The Company's board of directors voted unanimously in favor of this asset sale and intends to hire an investment banker and review all of its options for use of the transaction proceeds, which the Company intends to return to shareholders in some fashion.

    "Just a lot of embarrassment, embarrassed to be part of group of domainers who would do this to their fellow man.",
    Condemnation of Mobee boys and investors by our precious Mother Theresa of Domaindom

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    LifeQuote.com & LifeQuotes.com two totally different companies lol
    I'm buying credit, banking, loan, insurance related generics in .com, .net, .org with high search volumes/traffic. Will consider typos too! - PLEASE PM with name, info, & asking price!

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    Quote Originally Posted by Focus View Post
    LifeQuote.com & LifeQuotes.com two totally different companies lol
    Could very well be an uphill battle.

    "Just a lot of embarrassment, embarrassed to be part of group of domainers who would do this to their fellow man.",
    Condemnation of Mobee boys and investors by our precious Mother Theresa of Domaindom

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    Total f*cking idiots..they are going to be lost without that domain name..along with their customers! Definitely richer though lol
    I'm buying credit, banking, loan, insurance related generics in .com, .net, .org with high search volumes/traffic. Will consider typos too! - PLEASE PM with name, info, & asking price!

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    Holy Snap!
    A Premium *Product Specific* .Com: SprayTanMachine.com

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    sex.com thought that was the highest sale for just a domain name ?

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    For those who doubt it's a "domain sale," this is why I believe it is:

    1) The company who sold Insure.com is publicly traded and plans to continue operations under a different name.
    2) Press release announcing the sale was titled, "Insure.com Announces $16 Million Asset Sale" with the asset being Insure.com.
    3) The company is retaining virtually all assets: “The Company will retain all of its remaining balance sheet assets, national brokerage contracts with 25 leading life insurance companies, 50 fully licensed insurance agents, call center operations, customer and prospect lists, and nearly all of its current inbound affiliate and traffic partnerships."
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