Highest Recorded Sale: Insure.com Sells for $16,000,000 - DNForum - Domain Sales, Domain Forum, Domain Appraisals, Domain Registrars

**EJS** · 10-09-2009, 07:48 PM

Insure.com, a publicly traded company whose shares trade on the NASDAQ stock exchange, sold its corporate name and related domain name for $16,000,000, and the company will be renamed Life Quotes. The company paid $1,600,000 for Insure.com in 2001.

http://www.elliotsblog.com/insure-co...6-million-7361

**DomainMagnate** · 10-09-2009, 09:47 PM

Nice sale, but it's also an established site if it's included in the deal.

**DaddyHalbucks** · 10-09-2009, 10:17 PM

Nice name and nice sale.

**DomainsInc** · 10-09-2009, 10:19 PM

Quote:

Originally Posted by DomainMagnate

Nice sale, but it's also an established site if it's included in the deal.

Doesn't sound like the site will be included. They are renaming themselves, I assume will be keeping the site.

**alanj878** · 10-09-2009, 10:20 PM

I thought it was like CreditCard.com or CreditCards.com that sold for 100 million it was boght for3 million and built into a company if i remeber right so dont quote me on this

**HomerJ** · 10-09-2009, 10:26 PM

wow. ditto. was this a company sale or just a domain sale?

**Poker** · 10-09-2009, 11:40 PM

1.6 to 16 in 8 years, now that's sweet

**BILLBO** · 10-09-2009, 11:46 PM

Are well we all see this and it keeps our dreams alive that the hard work will pay off!

Sale of company name and domain name confuses the issue of the value of the domain value but as the domain name is the company name I think we can accept the sale as being a branded domain name sale.

**Onward** · 10-09-2009, 11:48 PM

The domain made the business into what the "now" sale is.

many will never get it.

**Doc Com** · 10-09-2009, 11:52 PM

Corporate Profile

Originally founded in 1984 as Quotesmith Corporation, Insure.com owns and operates Insure.com, an online consumer insurance information service that caters to the needs of self-directed insurance shoppers. Insure.com provides a comprehensive array of comparative auto, life and health quotes, including a vast library of originally authored insurance articles and decision-making tools that are not available from any other single source.

The Company's shares trade on the Nasdaq SmallCap Exchange under the symbol NSUR

**Onward** · 10-10-2009, 12:06 AM

Quote:

Originally Posted by Doc Com

Corporate Profile

Originally founded in 1984 as Quotesmith Corporation, Insure.com owns and operates Insure.com, an online consumer insurance information service that caters to the needs of self-directed insurance shoppers. Insure.com provides a comprehensive array of comparative auto, life and health quotes, including a vast library of originally authored insurance articles and decision-making tools that are not available from any other single source.

The Company's shares trade on the Nasdaq SmallCap Exchange under the symbol NSUR

What is the point? Sorry I am slow tonight.

**Focus** · 10-10-2009, 12:14 AM

I wonder what this makes my LowestPriceQuote dot com worth

Big business online....

Awesome sale..wonder what kind of traffic it gets..

**Find A Date** · 10-10-2009, 12:30 AM

Great sale on a great domain

Robert

**Doc Com** · 10-10-2009, 12:31 AM

Quote:

Originally Posted by Onward

What is the point? Sorry I am slow tonight.

Just a little background company info.

Question is, how much of the $16 mil is it going to take to rebrand themselves as Life Quotes?

And what about all the existing traffic going with the name to someone else?

They are not only selling the rights to the domain but also their corporate name. Their identity.

This is a publicly traded company (NSUR).

Playing devils advocate here - but I see this as a loss for the company if they spend one penny over 16 mil in their efforts to emerge as someone else with a new name and still able to meet their current traffic and earnings.

A silver lining to all of this - the financial wires are picking this up as an "asset" sale.

Insure.com Announces $16 Million Asset Sale, Continuation of Business Under Life Quotes Brand Name

The Company's board of directors voted unanimously in favor of this asset sale and intends to hire an investment banker and review all of its options for use of the transaction proceeds, which the Company intends to return to shareholders in some fashion.

**Focus** · 10-10-2009, 01:33 AM

LifeQuote.com & LifeQuotes.com two totally different companies lol

**Doc Com** · 10-10-2009, 02:21 AM

Quote:

Originally Posted by Focus

LifeQuote.com & LifeQuotes.com two totally different companies lol

Could very well be an uphill battle.

**Focus** · 10-10-2009, 04:50 AM

Total f*cking idiots..they are going to be lost without that domain name..along with their customers! Definitely richer though lol

**Domain Jedi** · 10-10-2009, 08:18 AM

Holy Snap!

britishbulldog · 10-10-2009, 09:58 AM

sex.com thought that was the highest sale for just a domain name ?

**EJS** · 10-10-2009, 10:06 AM

For those who doubt it's a "domain sale," this is why I believe it is:

1) The company who sold Insure.com is publicly traded and plans to continue operations under a different name.
2) Press release announcing the sale was titled, "Insure.com Announces $16 Million Asset Sale" with the asset being Insure.com.
3) The company is retaining virtually all assets: “The Company will retain all of its remaining balance sheet assets, national brokerage contracts with 25 leading life insurance companies, 50 fully licensed insurance agents, call center operations, customer and prospect lists, and nearly all of its current inbound affiliate and traffic partnerships."

10-09-2009, 07:48 PM	#1 (permalink)
EJS Platinum Lifetime Member Last Online: Yesterday 11:04 PM iTrader: (32) Join Date: Feb 2006 Posts: 1,970 DNF$: 1,042 Location: Manhattan, NYC Country:	Highest Recorded Sale: Insure.com Sells for $16,000,000 Insure.com, a publicly traded company whose shares trade on the NASDAQ stock exchange, sold its corporate name and related domain name for $16,000,000, and the company will be renamed Life Quotes. The company paid $1,600,000 for Insure.com in 2001. http://www.elliotsblog.com/insure-co...6-million-7361 __________________ Lowell

10-09-2009, 09:47 PM	#2 (permalink)
DomainMagnate Domain Magnate™ Name: Michael Last Online: Yesterday 03:30 PM iTrader: (68) Join Date: Nov 2005 Posts: 3,637 DNF$: 6,457 Location: DnMagnate.com	Nice sale, but it's also an established site if it's included in the deal. __________________ Domain Magnate Mind Reading

10-09-2009, 10:17 PM	#3 (permalink)
DaddyHalbucks Domain Buyer Name: Hal Last Online: 11-18-2009 11:20 AM iTrader: (57) Join Date: Oct 2002 Posts: 2,730 DNF$: 120,139 Location: Las Vegas, USA Country:	Nice name and nice sale. __________________ www.ParkingCash.com <==Click here www.RingtoneCash.com <==and here

10-09-2009, 10:20 PM	#5 (permalink)
alanj878 Platinum Lifetime Member Last Online: Today 12:01 PM iTrader: (11) Join Date: Mar 2008 Posts: 737 DNF$: 1,120 Location: pompano	I thought it was like CreditCard.com or CreditCards.com that sold for 100 million it was boght for3 million and built into a company if i remeber right so dont quote me on this __________________ Fragment.org =$90 RothIra.info=$150 WilliamBradford.com(popular explorer)=$200

10-09-2009, 10:26 PM	#6 (permalink)
HomerJ Platinum Lifetime Member Last Online: Yesterday 12:37 PM iTrader: (23) Join Date: Sep 2006 Posts: 1,140 DNF$: 2,930 Location: Texas Country:	wow. ditto. was this a company sale or just a domain sale? __________________ taking offers FederalDebt.org \| atop.us \| Chello.us \| D-a-n-a.com \| FellowSoldier.com \| Loco.mx \| NewYorkSEO.net \| Octogenarian.org

10-09-2009, 11:40 PM	#7 (permalink)
Poker Domains Biatch! Last Online: 11-21-2009 08:39 PM iTrader: (13) Join Date: Oct 2002 Posts: 3,150 DNF$: 12,243 Location: Nirvana Country:	1.6 to 16 in 8 years, now that's sweet

10-09-2009, 11:46 PM	#8 (permalink)
BILLBO Last Online: 11-16-2009 05:02 AM iTrader: (18) Join Date: Dec 2005 Posts: 2,330 DNF$: 459 Location: England Country:	Are well we all see this and it keeps our dreams alive that the hard work will pay off! Sale of company name and domain name confuses the issue of the value of the domain value but as the domain name is the company name I think we can accept the sale as being a branded domain name sale.

10-09-2009, 11:48 PM	#9 (permalink)
Onward Last Online: Today 11:04 AM iTrader: (45) Join Date: Jul 2006 Posts: 3,049 DNF$: 15,818 Location: Washington DC Country:	The domain made the business into what the "now" sale is. many will never get it. __________________ . Find out who is sending that anonymous offer... Search their e-mail address across over 40 social & business networking sites, blogs and forums.

10-09-2009, 11:52 PM	#10 (permalink)
Doc Com Dances With Dogs Name: info [@] gerry.mobi Last Online: Today 02:01 PM iTrader: (73) Join Date: Dec 2006 Posts: 10,303 DNF$: 25,517 Country:	Corporate Profile Originally founded in 1984 as Quotesmith Corporation, Insure.com owns and operates Insure.com, an online consumer insurance information service that caters to the needs of self-directed insurance shoppers. Insure.com provides a comprehensive array of comparative auto, life and health quotes, including a vast library of originally authored insurance articles and decision-making tools that are not available from any other single source. The Company's shares trade on the Nasdaq SmallCap Exchange under the symbol NSUR __________________ Conservative With A Conscience

10-10-2009, 12:14 AM	#12 (permalink)
Focus Making Everything Click Name: Chris Last Online: Today 08:23 AM iTrader: (111) Join Date: May 2005 Posts: 9,411 DNF$: 15,378 Location: Dirty South Country:	I wonder what this makes my LowestPriceQuote dot com worth Big business online.... Awesome sale..wonder what kind of traffic it gets.. __________________ Selling the tremendous domain name : FLUS dot com must see unbelievable price & opportunity! Hurry!

10-10-2009, 12:30 AM	#13 (permalink)
Find A Date DNF Member Last Online: Today 01:21 PM iTrader: (13) Join Date: Aug 2003 Posts: 315 DNF$: 4,412 Location: Eastern US Country:	Great sale on a great domain Robert __________________ Apply-Mortgage.com - CapitalRewards.com - AcquireCapital.com - WallstreetExchange.net - RequestCash.com - CashRequest.com - MyRewardsPlus.com - DZN.com

10-10-2009, 01:33 AM	#15 (permalink)
Focus Making Everything Click Name: Chris Last Online: Today 08:23 AM iTrader: (111) Join Date: May 2005 Posts: 9,411 DNF$: 15,378 Location: Dirty South Country:	LifeQuote.com & LifeQuotes.com two totally different companies lol __________________ Selling the tremendous domain name : FLUS dot com must see unbelievable price & opportunity! Hurry!

10-10-2009, 04:50 AM	#17 (permalink)
Focus Making Everything Click Name: Chris Last Online: Today 08:23 AM iTrader: (111) Join Date: May 2005 Posts: 9,411 DNF$: 15,378 Location: Dirty South Country:	Total fcking idiots..they are going to be lost without that domain name..along with their customers! Definitely richer though lol __________________ Selling the tremendous domain name : FLUS dot com* must see unbelievable price & opportunity! Hurry!

10-10-2009, 08:18 AM	#18 (permalink)
Domain Jedi Platinum Lifetime Member Last Online: Today 01:27 PM iTrader: (27) Join Date: Mar 2005 Posts: 1,858 DNF$: 1,010 Location: Jedi Temple Country:	Holy Snap! __________________ *A Premium Product Specific* .Com: ComputerSpeakers.com**

10-10-2009, 09:58 AM	#19 (permalink)
britishbulldog DNF Addict Last Online: Today 01:35 PM iTrader: (6) Join Date: Jul 2005 Posts: 1,920 DNF$: 3,914 Country:	sex.com thought that was the highest sale for just a domain name ?

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10-10-2009, 10:06 AM	#20 (permalink)
EJS Platinum Lifetime Member Last Online: Yesterday 11:04 PM iTrader: (32) Join Date: Feb 2006 Posts: 1,970 DNF$: 1,042 Location: Manhattan, NYC Country:	For those who doubt it's a "domain sale," this is why I believe it is: 1) The company who sold Insure.com is publicly traded and plans to continue operations under a different name. 2) Press release announcing the sale was titled, "Insure.com Announces $16 Million Asset Sale" with the asset being Insure.com. 3) The company is retaining virtually all assets: “The Company will retain all of its remaining balance sheet assets, national brokerage contracts with 25 leading life insurance companies, 50 fully licensed insurance agents, call center operations, customer and prospect lists, and nearly all of its current inbound affiliate and traffic partnerships." __________________ Lowell

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