Hi Adam,
Thank you for sharing this technique. As I see it, you are basically taking the path of building the railroad of referral revenue via a carefully laid out plan to corner the market on a high yielding PPC, investing in purchasing enough domains, sites, content, and support necessary to lay the "train track," entering into a partnership with a trustworthy industry player who is a "striver type," that wants to be a bigger player in their field; and, finally contracting with that partner to take a much larger percentage of the leads you generated for a partner that also wins, since these leads are gold to them.
Additionally, I took from your talk, that we are in the business of providing good service to people; this is sales. So, giving a few free leads is a highly effective way to show the other party that you are not "pulling his chain." Once, they see that we can deliver the goods, they will see and feel the value of the service we wish to price nicely for ourselves. Finally, if our partner starts to play dirty with accounts receivable/paying their bills, we can easily cut them off from a valuable source of growth and divert that flow to their competitors.
Is that about it?
I like to write things out from time to time, so it sticks.
Sincerely,
Tim
P.S. this was an A+ presentation that should not be missed gang. It reminded me of my days at IBM, when we used to have strategy breakfast meetings. I would come out of the gate far harder; and hit the mark far smarter after learning new ideas from these brilliant people.









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