Microsoft set to launch search engine

[scorpio]

http://in.rediff.com/money/2004/nov/10ms1.htm

Microsoft, the world's largest software company, is all set to launch its Internet search service from Thursday, according to a report in The Wall Street Journal.
With this launch, Microsoft will throw itself into open competition with established giants like Google and Yahoo.

Analysts say that the move could be a setback to its competitors as the service would be incorporated in Microsoft's Internet Explorer browser, which sells as an integral part of the Windows platform that equips 90 per cent of personal computers sold around the world.

The company, which has been working on the search engine for the past 18 months is eyeing a larger share of revenue by combining Internet search and advertising.

A preview version of the service to be launched on Thursday, is in response to Google's expected launch of free instant messaging and other services that broaden the areas it searches to include data on PCs according to analysts quoted by WSJ.

Microsoft is also expected to have a PC search tool, by year-end, WSJ said.

Analysts say that Microsoft's move into search services is significant, but the company lags behind Google and Yahoo in terms of consumer perceptions about search. It will be an uphill battle for the company, analysts added.

Microsoft, which was slow to realise the magnitude of the Internet revolution, is now prepared to use its multi-billion-dollar treasure chest to quickly get all it needs to catch up, the report added.

[mdadnan]

Some links I picked up today.....

http://search.msn.com/
http://www.google.com/microsoft.html
http://www.imagine-msn.com/search/en-us/

[QuantumBeam]

well................

[sasu]

http://beta.search.msn.com

[stagefour]

" but the company lags behind Google and Yahoo in terms of consumer perceptions about search. "

I dont get why they are going to try. Even though they are behind the two. But this will be a great thing as its comming out.

[Steen]

This has been known for over a year now.

[Crazysah]

Hope it does well. It will take a long long time if it does to overtake google!

[cogeek]

a long long time

not a long time years, and it will never pas sit as microsoft is based in subscription and $$ and google is free and is based for $$ by ads

[DomainEngineer]

I really like thsi MS search. Many of our dating sites are already on the 1st page for the domains name keyword(s).

I thinks its cool.

Thanks,