| Re: Piper report: Internet advertising to grow 21% per year
This report is based on Global Input including companies such as Sina and Baidu. The growth in percentage terms in the US will probably be very much smaller than this and dwarfed by other countries were Internet Development is largely still in the Pipe.
Those of wishing to capitalise on the best of this growth will need to address those markets where it is actually happening. For Europs and Latin America this will involve a firm focus of ccTLDs. For Asia, Russia and Arab World then you will need to get your heads around IDN, which is going to revolutionise navigation for content in non-Latin languages.
The opportunities are out there, but to suceed you need to segment the market and target you services. If you do not do this you will fail miserably.
Growth is important of course. If you don't have growth then those getting into the market can only get business by taking it from someone else. That requires a lot more than wishful thinking.
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Yours, Rubber Duck
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Piper report: Internet advertising to grow 21% per year 
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