RoomDividers.com for $75,000 Private sale!

[EJS]

The price is completely overpriced.

You must have experience in this industry to make a judgement, right?

I don't think any domain investor without experience in the particular industry of the domain name can make a judgement about it's value. Obviously the company that bought it has extensive Internet marketing experience, and their P&L/financial models supported this purchase. I am sure they are very pleased to have been able to purchase this category domain name.

[DomainsInc]

No doubt you don't know what the advertising budgets are for Corporations that do multi-million dollars in sales annually. Take the low end of a business of that size, then figure 5% advertising budget. If they had to, they could borrow the cost of the domain, amorize the cost of the domain over 10 years (although you can keep it for eternity) and its a way less than a grand a month, or a small percentage of their advertising.

I would be a few of the company execs in these large furniture manufacturers that would want this name probably spend $75k for the cars they drive.

Very true. I don't know why anyone would say an end user sale was overpriced. I've ran into some companies though whos revenue was in the 8 figure range and they wouldn't pay for more than a few hundred dollars for a domain they were so interested in they called me several times about. Needless to say I didn't sell it but it can be shocking how cheap these huge companies can be.

[cursal]

Very true. I don't know why anyone would say an end user sale was overpriced. I've ran into some companies though whos revenue was in the 8 figure range and they wouldn't pay for more than a few hundred dollars for a domain they were so interested in they called me several times about. Needless to say I didn't sell it but it can be shocking how cheap these huge companies can be.

Cowboys.com ring any bells?

[DropWizard.com]

Cowboys.com ring any bells?

Nope because you don't know jack about cowboys.com

[tonyfloyd]

Nope because you don't know jack about cowboys.com

umm.....so....please tell us then....

what i do know...is that Jerry Jones is one cheap bastard when it comes to domain names.....

[Rubber Duck]

or perhaps the name was just too generic to be much good to him.

If you were searching for football, woud you simply search on Cowboys?

[maroulis]

Nope because you don't know jack about cowboys.com

Gordon -- why bother?

[UpMarketDns.com]

amazes me how down on rs so many of you folks are - seriously

[DropWizard.com]

Gordon -- why bother?

You're probably right

[Rubber Duck]

Check out DNJ Lowdown.

The dumby has been spit and the rattles are flying out of the pram.

[EstiBot.com]

Category killer. 33,100 exact google searches per month, and a very long tail. Worth every penny and then some. Maybe $180k is closer

I'm amazed at 'overpriced' comments - from domainers, too!

I already regret selling OfficePartitions.com

[DTalk]

...I do like one thing about Rick's sales strategy:


He sees domain value as about the value that a domain could/will have in the hands of a serious business owner that is building new value into the future by building/expanding a business.....ie the real value of a domain lies in the part that domain will play in helping a business create new wealth into the future.


That's a value-perception of domains SO far away from the traffic/clicks/PPC revenue x 10-15 multiple of domain value that is often used in the industry.


It says, for example, 'this domain will help you add, say, $50m in value to your business over the next xx years....So, this domain is worth, say, $2m (4%) to your business now' (when, say, 15 x current parked revenue may only = $150,000...).

Put this way, 4% of new wealth doesn't sound like a high price to pay for that domain....but, you get a $2m sale.

...And, the deal may be structured so that the buyer pays, say, $1m cash now + $1m in, say, 3 years time, when the business has grown, or some such


Essentially, Rick's sales strategy is to de-couple the value of the domain from current base metrics - and, link the value of the domain to future incremental wealth that a new owner could create with it.


Its the key to stratospheric domain sales prices - IF you can make that case to a potential (end user) buyer who has a growing business.

.

[Rubber Duck]

What I love is the way he applies these arguments to his own portfolio but will laugh in your face if you try to transfer the arguments anywhere else. Try apply the same perfectly valid arguments to an IDN and he will laugh in your face.

Well, don't worry 12 months down the road, the boot will be firmly on the other foot!

...I do like one thing about Rick's sales strategy:


He sees domain value as about the value that a domain could/will have in the hands of a serious business owner that is building new value into the future by building/expanding a business.....ie the real value of a domain lies in the part that domain will play in helping a business create new wealth into the future.


That's a value-perception of domains SO far away from the traffic/clicks/PPC revenue x 10-15 multiple of domain value that is often used in the industry.


It says, for example, 'this domain will help you add, say, $50m in value to your business over the next xx years....So, this domain is worth, say, $2m (4%) to your business now' (when, say, 15 x current parked revenue may only = $150,000...).

Put this way, 4% of new wealth doesn't sound like a high price to pay for that domain....but, you get a $2m sale.

...And, the deal may be structured so that the buyer pays, say, $1m cash now + $1m in, say, 3 years time, when the business has grown, or some such


Essentially, Rick's sales strategy is to de-couple the value of the domain from current base metrics - and, link the value of the domain to future incremental wealth that a new owner could create with it.


Its the key to stratospheric domain sales prices - IF you can make that case to a potential (end user) buyer who has a growing business.

.

[SeatBeltPads.com]

If you consider that Estibot.com has it valued at $180k, then $75k price is not bad at all!!!!