The .XXX Domain Arrives, to a World That Has Moved On

[Sarcle]

The .XXX domain seems like it’s trying to build the web into something it isn’t: a highly regulated safe space.

http://www.wired.com/epicenter/2011/...omain-arrives/

Wired is already calling it curtains for .xxx.

[RatherGood]

Sounds like the pot calling the kettle black. Wired hasn't been relevant for a decade either.

[Sarcle]

Here's another by Lance Ulanoff. Editor in Chief at Mashable.

XXX domains an obvious failure

Legitimate porn sites have little interest in the triple X domains, which went on sale earlier this week, for their businesses because they see them as potential censorship and, more importantly, they thrive on people accidentally stumbling on their URLs.

Instead of creating a solution, the ICANN's apparently misguided efforts have spawned a new anxiety: "Your Brand Name in Porn." The fear is so strong that it's got all these people buying up domains just so the wrong people can't get them. As I see it, this could be quite a windfall for GoDaddy. The company should send the ICANN a thank-you note.

[Ulysses]

Do we have a list of all legitimate porn companies that have little interest in the triple X domains? I could only find one.

[Sarcle]

Do we have a list of all legitimate porn companies that have little interest in the triple X domains? I could only find one.

There aren't any. Even Hustler came out yesterday and said they would not participate in .xxx.

The only list I've seen was the one you listed and those sites even in non-.xxx hardly rank for crap. I have sites that rank much higher than all of his and I'm not pretending to be a "major" porn player. Hell, I even have some adult keywords just parked ranking higher than his sites. lol.

Nobody who is anybody wants this. Except for ICM and a few domainers blindly hoping to make millions.

[Ulysses]

There aren't any. Even Hustler came out yesterday and said they would not participate in .xxx.

The only list I've seen was the one you listed and those sites even in non-.xxx hardly rank for crap. I have sites that rank much higher than all of his and I'm not pretending to be a "major" porn player. Hell, I even have some adult keywords just parked ranking higher than his sites. lol.

Nobody who is anybody wants this. Except for ICM and a few domainers blindly hoping to make millions.

You misunderstood my question, I was asking what porn companies don't like the .xxx ?

So we have Hustler and Playboy, these are 2 major players.

[Sarcle]

You misunderstood my question, I was asking what porn companies don't like the .xxx ?

No, you misunderstood the answer. Or don't want to hear it. It's easier to ask which porn companies are FOR .xxx and Manwin is much bigger than just Playboy, do some more reading.

After all it's end-users that really matter isn't it? If everyone is buying for defensive regs only and there is very little development on .xxx and nobody is going to pay you for your traffic (if there is any) anyways. Well, it's not going to go very far now is it?

The only one I saw that was for .xxx was the one you posted and their sites rankings are worthless. Go ICM. lol.

[MobileDesigner]

..and you are posting this because........?

[Sarcle]

..and you are posting this because........?

Because it's industry news and he asked the question. They are domains aren't they? Domains for an industry that the industry itself doesn't want.

I've yet to see a major porn company endorse .xxx. Period.

[katherine]

I've yet to see a major porn company endorse .xxx. Period.

I have yet to see a new extension become successful

People will never learn

[Ulysses]

Maybe defensive registrations or not

Penthouse.xxx
2,000,000 Magazine subscriptions in 45 Countries - 12 International Editions: US, Australia, Dutch, German, Greek, Hungary, New Zealand, Russian, Spanish, Thai, Ukrainian, UK 30 Million Internet Page Views Per Month, 2.5 Million Unique Visitors/Month

Private.xxx
462 Publications - 2 Million Magazines in 40 countries - 2 Million DVD's/VHS
60 Million Internet Page Views Per Month

beate-uhse.xxx
Exports to 60 Countries - 5 million items sent each year from 3 million orders

[Sarcle]

Penthouse.xxx

Private.xxx

beate-uhse.xxx

Yeah, the first two go to parked pages. The last is forwarded to the .com.

Going to have to come with more than just this. It proves nothing other than they registered their trademarks. And the last one actually hurts what you are trying to convey by proving they'll just forward them to their .com. Not build on them.

[bwhhisc]

.xxx has cost millions in defensive registrations to colleges, schools, and companies to protect their images.
the porn industry is well entrenced on .com, no reason for them to rebrand but they will probably have to pony up to protect their com brands.

[Gerry]

the porn industry is well entrenced on .com, no reason for them to rebrand but they will probably have to pony up to protect their com brands.

From news I have been reading, that is precisely what they are having to do.

---------- Post added at 09:05 PM ---------- Previous post was at 08:56 PM ----------

After all it's end-users that really matter isn't it?

Entrepreneurs are the next end users. Whether .xxx or .mobi or something else, there are some tremendously creative individuals out there that are capable of creating their brand with new extensions.

As for who they are, I will let them identify themselves if they so wish. I know three of them are members here.

Naturally, there are exceptions to every rule. There are at least three that I am thinking of have never ceased to amaze me as to what they can accomplish and the revenue they can generate.

There are another two that come to mind that are not native English speakers that have taken non-English sites to new heights. One is a member here, the other is not.

Some domainers ARE the end user. Unquestionably, a strong keyword domain in nearly any extension can be very successful with proper attention to content, marketing and SEO.

[Sarcle]

.xxx has cost millions in defensive registrations to colleges, schools, and companies to protect their images.
the porn industry is well entrenced on .com, no reason for them to rebrand but they will probably have to pony up to protect their com brands.

Exactly this is a heist.

If a small university like KU spent 3k imagine how much more was spent by each and every business?

Entrepreneurs and domainers are the next end users.

Fixed that and I don't disagree. What I have a problem with is the illusion that every single domainer is going to strike it rich with downright worthless regs. Look at the for sale section. Most have joined just this year. Some domainers/entrepreneurs will be successful yes, I agree. But WTF? Seriously.

Speaking of apps earlier it's interesting to see the owner of an apps store stress the importance of his domain as a brand.

.XXX: The Hottest-Selling Unwanted Domains on the Web

The money of big porn is not in this. And I'll use them as an indicator any day. Even if you down right despise porn. There's one thing you can depend on them for. The ability to spot a trend.

[Gerry]

What I have a problem with is the illusion that every single domainer is going to strike it rich with downright worthless regs.

Aren't you high in IDN's?

[Sarcle]

Aren't you high in IDN's?

What are you getting at?

Ah, you think IDN are worthless. Nice try. But mine do just fine.

Also, it's called diversify. But not in this. Also to imply I don't or can't have an opinion because of domain investments I make, which by the way I've been here longer than you so something is working, is just plain stupid.

Here you want to compare apples to apples for a second. This is why I'm not worried.

http://www.google.com/insights/searc...%8C.com&cmpt=q

Solid consistent upwards returns are in my future. Unlike those two self-made spikes. Over all, my domain is around 5 times more popular. Yeah, I made the wrong investment choice.

And if your saying I don't tell someone I think their domain is crap when I see it. Well you can ask those members.

[Gerry]

What are you getting at?

Ah, you think IDN are worthless. Nice try. But mine do just fine.

Also, it's called diversify. But not in this. Also to imply I don't or can't have an opinion because of domain investments I make, which by the way I've been here longer than you so something is working, is just plain stupid.

Here you want to compare apples to apples for a second. This is why I'm not worried.

http://www.google.com/insights/searc...%8C.com&cmpt=q

Solid consistent upwards returns are in my future. Unlike those two self-made spikes. Over all, my domain is around 5 times more popular. Yeah, I made the wrong investment choice.

And if your saying I don't tell someone I think their domain is crap when I see it. Well you can ask those members.

Not saying you can't have an opinion.

And my IDN's are doing fine.

And my .mobi's are doing fine.

My .com, .net, .org are also doing fine.

Allow others to have an opinion.

Allow others to invest as they see fit.

Allow others the opportunity to make a profit or take a fall.

You could almost use the same headline for IDN as you did for .xxx...an item who's time has passed. The premise of IDN.IDN has been kicked around for years, and for too long in fact. They were to be fast tracked ahead of the new gTLD's. What happened? What happened is there was not enough money in TLD's for ICANN. Yes, sales of individual names with the ICANN fee. But there would be no money made on the front end of ICANN charging for the registry of the IDN nic.Those already exist. Like the .es, .de, .fr and so on.

The world has moved on, in terms of the IDN. The world has passed the IDN right by. It is by no means the end of IDN. I think countries (most notably China) will take matters into their own hands (which they have already eluded to).

But, essentially, the world has said they have gotten along just fine without IDN.

The world has moved on.

Time for .xxx to make a go at it. Stand or fail. Then .music, .sports, .gay, .pepsi...if, that is, congress does not but a screeching halt to ICANN's plans with SOPA.

[Sarcle]

Allow others to have an opinion.

Allow others to invest as they see fit.

Allow others the opportunity to make a profit or take a fall.

Don't see where I'm not. But attack a strawman with a horseshit argument because you can't beat mine on it's own merit. The money from big porn is not in this extension.

I'm not even going to go into IDN (your strawman) but you are completely wrong. As in not at all close. Nice try but it's obvious you know jack-all about IDN. And choose to ignore the graph that proves you wrong about what I've already said.

Yes, buy the hype. Not the facts. Nobody is reinventing the Internet wheel here like you think they are. As you thought they were with .mobi as well.

[richface]

You making money from IDN'S? lol those still get traffic? sorry in my opinion they are worthless. As for .XXX give it time.
The TLD just launched a few weeks ago draw conclusions after a year maybe.
The domainers below are not fools and obviously have some long term vision

Will Rick Schwartz
Frank Schilling

At the end of the day is all down to the public and obviously is too early to say plus we are in a unique time in history, A Global recession, Global markets declining, fear factor holding investors back, a challenging period for businesses both on-line and offline, businesses cutting costs, etc.
Treat this new TLD as a new business start up during these tough times , most start up businesses lose money in their first year even during good times. Its fair to say Any new TLD will struggle with all this financial crisis getting extreme and also convincing businesses to invest in new ventures are close to impossible these days let alone making a big strategic move like xxx. Give it time!