"We ended up with a lot of absolutely fantastic names," Rumney said. The list included porn.info, business.info, loans.info, sports.info and health.info -- all terms that would have been either extravagantly costly or impossible to get in the dot-com domain.
Rumney admits, however, that he skirted the rules to get what he got. To snap up names before the others, he says he took part in an early registration procedure that was intended to be open only to trademark holders. Although he knew he didn't have trademarks for the domains, he reasoned that probably no one else did, either.
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