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Old 12-30-2008, 09:44 AM   #1 (permalink)
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YP.Com Sold - $3,850,000

Big DEAL - perfect End User

YP.Com Sold to YellowPages.com
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Old 12-30-2008, 10:00 AM   #2 (permalink)
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Wow....HUGE!!!!...and obviously THE PERFECT END-USER!!

Congrats to Seller!

any links to story?

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Old 12-30-2008, 10:06 AM   #3 (permalink)
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Great sale!!!!!
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Old 12-30-2008, 10:11 AM   #4 (permalink)
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Quite surprsing since the yellow pages are heavily on the decline from what I understand, and some people predict their demise soon as a Google search is so much better and easier.
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Old 12-30-2008, 10:16 AM   #5 (permalink)
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Nice enduser sale in deed.
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Old 12-30-2008, 10:23 AM   #6 (permalink)
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Thumbs down

Indeed a great sell... if they were smart, they would use YP.com in a rebranding strategy. The term yellow pages is all too branded around that cumbersome yellow book. I would take YP.com and come up with a catchy slogan that doesn't hinge on yellow or a physical item.

YP.com... we'll tell you why!

But then again, I'm not a CEO of a multimillion dollar company. Not yet at least.... MUAAAAHHH!!!
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Old 12-30-2008, 10:26 AM   #7 (permalink)
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Quote:
Originally Posted by Foxo View Post
YP.com... we'll tell you why!
I like it Foxo!!!

TM that slogan!!....

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Old 12-30-2008, 10:27 AM   #8 (permalink)
 
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Super sale.
However, I'm guessing much of the value was in the site that accompanied the name.
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Old 12-30-2008, 10:40 AM   #9 (permalink)
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Quote:
Originally Posted by tonyfloyd View Post
any links to story?

Tony
"29-Dec-2008 Annual Report

Sale of YP.com - domain name

On November 5, 2008, the Company and YellowPages.com LLC (the "Purchaser") entered into a Domain Name Purchase and Transfer Agreement pursuant to which the Company agreed to sell the Internet domain name "www.YP.com" to the Purchaser in exchange for cash totaling $3,850,000. Our primary source of ongoing revenues is the sale of Internet Advertising Packages, which targeted users of our www.yp.com property. We are in the process of transitioning these customers to advertising on LiveDeal: Target local, online prospects, generate quality leads and continually optimize the process to create a high value marketing solution and are hopeful that any loss of customers resulting from our divestiture of www.yp.com will not be significant or adversely impact our future revenues. However, certain customers may cancel their service in response to this transition, and there can be no assurance that such cancellations will not have an adverse effect on our financial condition or results of operations."

http://biz.yahoo.com/e/081229/live10-k.html
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Old 12-30-2008, 10:57 AM   #10 (permalink)
 
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Really good sale, I remember this thread on YB.com ...seems like a similar name...

http://www.dnforum.com/f17/yb-com-en...ad-320379.html
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Old 12-30-2008, 11:18 AM   #11 (permalink)
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Isn't yell.com short enough for them?

Thought this might have been bought by the Yorkshire post
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Old 12-30-2008, 11:20 AM   #12 (permalink)
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Quote:
Originally Posted by Foxo View Post
Indeed a great sell... if they were smart, they would use YP.com in a rebranding strategy. The term yellow pages is all too branded around that cumbersome yellow book. I would take YP.com and come up with a catchy slogan that doesn't hinge on yellow or a physical item.

YP.com... we'll tell you why!

But then again, I'm not a CEO of a multimillion dollar company. Not yet at least.... MUAAAAHHH!!!
Same here as I've never heard anyone refer to the Yellow Pages as "YP".
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Old 12-30-2008, 11:40 AM   #13 (permalink)
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Personally I think YP sounds stupid. Not a good choice at all.

It sounds like Why Pee?
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Old 12-30-2008, 11:52 AM   #14 (permalink)
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Quote:
YP.com... we'll tell you why!
Love it, say it a dozen times then try and get it out of your mind
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Old 12-30-2008, 11:54 AM   #15 (permalink)
 
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Quote:
Originally Posted by Kamloops View Post
Personally I think YP sounds stupid. Not a good choice at all.

It sounds like Why Pee?

it might sound like Why Pee but it will be branded as an abbreviation of Yellow Pages... so why would anyone associate it with urine
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Old 12-30-2008, 12:06 PM   #16 (permalink)
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It is a Dream Sale. Congrats to both buyer and seller.
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Old 12-30-2008, 12:23 PM   #17 (permalink)
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Wow. This is indeed a dream sale. Congratulations whoever the seller was!
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Old 12-30-2008, 12:28 PM   #18 (permalink)
 
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'YP' is colloquial for 'Your Problem', as such the site could easily be marketed as:

.....'YP.com to solve your problem'

or possibly

.....'Search for answers on YP.com'
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Old 12-30-2008, 12:52 PM   #19 (permalink)
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Great sale!
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Old 12-30-2008, 01:04 PM   #20 (permalink)
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wouldn't yellow.com be better ?
I would like to know the details of this deal.
Whom contacted whom?
were there negotiations?
who is the seller?
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