hire a seo specialist!

[herzing66]

i want to hire a seo specialist , how much do you think i will need to offer for that job , for one website

thanks !

[Liquiteq]

Hi Herzing,

This depends on the level of optimization you require. Onpage optimization generally includes the content, page structure (scrubbed code), site structure, and url optimization.

PM me your site details, and i'll see if I can be of more help.

[biggedon]

Originally Posted by herzing66

i want to hire a seo specialist , how much do you think i will need to offer for that job , for one website

thanks !

if you got good content and meta, then what you need a seo specialists for?


your site will eventually get indexed in SE's

[McDot]

Good relevant content, good semantic coding, well chosen metatags, title tag, headings and file names for other objects. Then make sure to get a few relevant backlinks to your site. Depending on how good your backlinks are it will take a few days / weeks untill you are listed decently.

You can hire a SEO later on to give the final touch.

One more tip:
Refresh your contents every few days. That makes the search engines be eager to revisit your page regularly.

[Liquiteq]

Firstly, define good content. "Good content" in terms of reams of informative, yet untargeted copy? Whether that content is structured, applied, and distributed in a way that SE's enjoy reading it is the question. Keeping it user friendly is the key.

Correctly formatting the same content results in a vast difference in the keyword targetting of your site. Afterall, what use is an indexed site that has no relevance to anything?

good semantic coding, well chosen metatags, title tag, headings and file names for other objects.

Abso-diddly-utely

Implement these elements tastefully, as it's very easy to get carried away and overcook this.

This ofcourse is the onpage optimization. Offpage optimization is a whole other book. Let me know if you want me to point you in the direction of some resources on this herz.

[Keyboard Cowboy]

This ofcourse is the onpage optimization. Offpage optimization is a whole other book.

This is not only a whole other book, but a more important one. Internal optimization will only get you so far (no matter how great it is) while externally is how you get bots to take notice and position you

[tonyfloyd]

can u guys explain this "external optimization" in greater detail?

thanks
tony

[catchiedomains]

I do not want to hijack anyones thread but I too would be grateful for some guidance would anyone look at one of my sites?

[Keyboard Cowboy]

Originally Posted by tonyfloyd

can u guys explain this "external optimization" in greater detail?

thanks
tony

External optimization is just a fancy word for stuff going on outside your site (meaning people linking you).

[MalaysiaDN]

Am I right to say what you guys trying to define here are:
Internal optimisation = set up a site with TARGET KEYWORDS with RELEVANT CONTENT, use h1 for keyword, metatag, description and inbound links, anchor tags, robot/spider txt. +"good semantic coding, well chosen metatags, title tag, headings and file names for other objects."
External optimistaion = backlinks to your site

My 2 cents: don't ignore to use keyword as your domain name. it fastens the process to get high in the search.

[shopperx]

Originally Posted by MalaysiaDN

Am I right to say what you guys trying to define here are:
Internal optimisation = set up a site with TARGET KEYWORDS with RELEVANT CONTENT, use h1 for keyword, metatag, description and inbound links, anchor tags, robot/spider txt. +"good semantic coding, well chosen metatags, title tag, headings and file names for other objects."
External optimistaion = backlinks to your site

My 2 cents: don't ignore to use keyword as your domain name. it fastens the process to get high in the search.

I couldnt said that better, remember the <h2> are also important.

shopperx

[Liquiteq]

Spot on MalaysiaDN.

The Offsite optimization is slightly more complicated than just linking to your site though. It's important to carefully select your Anchor Text (vary this while using the same keywords). Also, ensure that the sites you link from have a good level of relevance, good content, and a low number of outbound links. Also, linking from lots of pages on the same site will not contribute as much as you think. Although useful for crawling, SE's will usually only add distinct IP's to the count. One well placed link is all it takes. So if you purchase links, it's best not to pay more for a "run of site" text link.

Keyboard Cowboy simplified this somewhat nicely, but when going the whole hog, there are lots of things that Google will take into account. This includes the page title of the linking site, the content surrounding your link, the url of the site linking to you, and much more. Some of these things are out of your control unless you have a very influential site. Even then, trying to fulfill all these is not a nice task. Ultimately, it's not worth it for the average site, but for very competitive keywords, you have to execute this with care.

You can then get into deep linking, applying & structuring subdomains , IP content distribution (very powerful when used with subdomains and will require dedicated and/or multiple servers), but this very much depends on the application and the scale of your project.

All of this should be considered a campaign, and be well planned. If you are intending to do this properly, and comprehensively, it can take a great deal of time and work. Note that this isn't necessary for all sites.

If you wish to learn abit of SEO, it's a good idea to take one of your sites, and implement and test each of these factors one by one. You can then see what works, how it works, and why it works.

Calvin

[MalaysiaDN]

This post is getting more interesting.
It's 2am here, damn you guys make me awake.

Hi shopperx, thanks for the acknowledgement. I believe Liquiteq had added a lot more I left out in my comments.

The Offsite optimization is slightly more complicated than just linking to your site though. It's important to carefully select your Anchor Text (vary this while using the same keywords). Also, ensure that the sites you link from have a good level of relevance, good content, and a low number of outbound links. Also, linking from lots of pages on the same site will not contribute as much as you think. Although useful for crawling, SE's will usually only add distinct IP's to the count. One well placed link is all it takes. So if you purchase links, it's best not to pay more for a "run of site" text link.

This should be printed out and paste in front of your PC for those who are going for external SEO optimisation.

If there is anything I can add on to this point, that will be you can consider submitting articles around and get one way backlinks (and different IP too) to your site. I read Cody Maya's claim on how he ranked his site top 10 in Google for the keyword "marketing internet" (out of 444,000,000search results) by using articles submission only. His site is only one page with no contents at all.

So now, in order to get to the top, you must stop reading this post now.
Get out and take some ACTIONS!

Can't help but keep quoting from Liquiteq :

If you wish to learn abit of SEO, it's a good idea to take one of your sites, and implement and test each of these factors one by one. You can then see what works, how it works, and why it works.

[tonyfloyd]

this is very interesting...yet its all easier said then done .....what kinda sites do u suggest this is a must to do for...and what sites is this stuff not 100% necessary??...shouldnt this be done for all sites since ultimate goal is top rank??

are there services that u recommend that do this ?

thanks
tony

[Keyboard Cowboy]

Liquiteq has some excellent points, but that is all in the highend of SEO or web positioning as a whole (positioning - broader topic). Those tactics are applied for competitive industries where alot of knowlegdeable peeps are competing for high paying phrases and keywords, as in stuff that makes it all worth it.

Also some nice points about surrounding content and pagetitle of the linking page. Altho I'd still prefer static URLs linking me, G are getting alot better of picking up dynamic ones so I predict it won't matter much in the future. But for now I'd stick with static as well.

Deep linking can be both a powerful tactic and a dangerous one, as you face the posibility of putting too much weight on one section of your site, causing it to fall out of balance. If you decide to work your sites deeplinking, I would suggest balancing your site in the way of keeping your main sections equally weighted. I've had success applying those tactics in the past

[Liquiteq]

easier said then done .....

This is exactly why SEO specialists exist. A basic level of optimization can be implemented by any webmaster, and even some of the more advanced features. However, as you are probably starting to realize, it opens a can of worms. The rudimentary elements are common knowledge, but when you wish to achieve a "top ranking" for a very competitive area, alot more needs to be taken into consideration.

and what sites is this stuff not 100% necessary??

On a set of search terms that are not competitive, you may not find it efficient to spend your time pulling out all the stops, but it's important that you implement the basic steps. At this point you have two things to think about.

1) Is this keyword going to become more competitive?
2) Am i going to get much business from this keyword?

are there services that u recommend that do this?

There are many tools that were once very useful, and became obselete as soon a they became mainstream. Mass link submission and link farm use is now likely to get you penalized. Quality links are the key, but you also need a sizable amount to reach any kind of pagerank.

I use custom built tools for this, strictly whitehat, but developed thinking "outside the box". I have found nothing comparable available in the SEO tool market, but i can recommend that you should most definately follow MalaysiaDN's suggestion and create some articles for other webmasters to syndicate. If you add articles to your own site, make sure you add links for people to bookmark them in Technorati, Digg, Del.icio.us etc.

One major oversight in this thread so far is the power of viral marketing. If you can come up with something that people will talk about, a large percentage of this work will be done for you. It can be anything from a funny and original video, to a new and unique service. A good example of this is Youtube itself, zero to hero in just 1 year. "Give people a reason to Link at will"

[tonyfloyd]

thanks Liquiteq-

are u able to look at a site of mine and give me your thoughts?

is the seo i did ok?...keywords ok?...links ok??...etc....

i dont want to be spinning my wheels if what im doing is worthless...

thanks
tony

[Liquiteq]

No probs Tony, PM me the details and i'll go through it with you.

Calvin

[tonyfloyd]

sent pm liquiteq...thnks

[webd]

Originally Posted by herzing66

i want to hire a seo specialist , how much do you think i will need to offer for that job , for one website

It depends on a lot of things:
* how old is the site?
* how much link popularity does it have?
* how good is the current on-site optimization?
* how good is the content/idea? Easy to build links?

It could range from $x,xxx to $xxx,xxx.

95% of SEO is fairly easy if you have good common sense and do things correctly from the beginning. The other 5% of SEO is much harder -- it involves things like advanced site analysis and clever link building...

It is possible to SEO your own sites and do a good job. A good SEO can take it to a higher level though.