GoDaddy Certified Domain Seal

[TXTDryFly]

Are these needed? If so is there any risk.

[Tia Wood]

In short, no. GoDaddy is attempting to do two things with this seal: marketing and trend. They are trying to make you advertise for them while trying to start a trend with "Certified Domain Seals". If this was truly important, more companies would implement this, more users wouldn't buy without it. Don't waste your $$$.

[stock_post]

not only $$$$ - Don't give a free link or banner link to GoDaddy

[hittjw]

While the GoDaddy seal does all the things mentioned here, from an eCommerce prospective certification clearly displayed in check out navigation does increase conversions.

If you can't afford Verisign or any of the other popular assurance logos, then the GoDaddy seal is okay.

I use it only on my core top-level sites and have tested it on long-form opt-in. The seal provides better conversion than no seal, however, any assurance seal works equally well. Getting the seal really depends on what you are doing with it.

Best,

Justin

Ps. I haven't tested making up your own "Assurance Seal" and linking it to a pop-up which displays a summarized version of your privacy policy. I suspect if you make it look official enough, that seal will be just as good as GoDaddy's. Test.