So arbitrage is "cool" because the big dogs are doing it? They are using direct advertiser feeds.
Yahoo ended domain parking arbitrage a full year ago. Yes, a lot of arbitrage faithfuls made a lot of money from it in the early days; essentially they (ab)used the system to shuffle advertiser's money.
And that brought the PPC down for those who don't own high traffic domains. With the introduction of Adsense for domains, Google is scouting the market for trends and methods to eventually exploit for its own benefit.















a virtual figment of his own imagination...

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