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Misleading Marketing Copy
MSNBC - 59 minutes ago
You may be tempted to use them, but avoid these phrases in your advertising and marketing materials. By Susan Gunelius We've all seen those ads on TV or in ...
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Interesting article. I think that today, many people are automatically suspicious when they see the words listed in that piece such as "free" and "No-Risk". Certainly, anyone who promises, "Double your income with this risk-free business opportunity," or even "Lose 100 pounds over night without dieting!" is going to be looked at with a skeptical eye.
If you've got a great product, the clear and honest facts are all you need to make the sale.
So true in so many different industries...Originally Posted by DDC_Cyn
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