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04-09-2009, 03:40 AM
| #1 (permalink) |
| Administrator  Name: Adam Dicker Last Online: Yesterday 09:07 PM iTrader: (39) Join Date: Feb 2003
Posts: 10,765
DNF$: 4,589,587 Location: Toronto, Canada
Country:     |  Generic Domain Name Doubles Traffic From Pay-Per-Click Search Engine Ad Campaign (PRW PPCSE study shows ads featuring a generic domain name produce up to 105% more clicks than identical ads using non-generic domains. More... |
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04-09-2009, 08:11 AM
| #2 (permalink) |
| DNF Addict  Name: James Last Online: Yesterday 06:16 PM iTrader: (48) Join Date: Jan 2006
Posts: 3,917
DNF$: 1,020 Location: UK
Country:    | Nice work Edwin! This is something that we domainers have known for a while - the majority of internet marketers just don't get it. |
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04-09-2009, 09:24 AM
| #3 (permalink) |
| DNF Addict  Name: Edwin Hayward Last Online: 11-15-2009 08:22 PM iTrader: (21) Join Date: Jun 2002
Posts: 1,398
DNF$: 2,473 Location: Tokyo, Japan  | It's one thing "knowing" it, it's another being able to "prove" it using stats and graphs  Glad you thought it was useful. Incidentally, it's no longer possible to do the kind of test which I put together, since Google no longer lets you run ads with 2 different domain names inside one Ad Group, so it's impossible to run a direct apples-to-apples comparison. I ran my test basically as long as I could, until Google implemented the change I just described...
__________________ JapaneseDomains.com - cheap .jp registrations, English language interface, no local presence required. Alphabetic & IDN names supported. Bulk pricing available. |
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