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Reduce the Risk of URL Shorteners to Your Brand With Your Own TLD
A very real and potentially dangerous issue for brands is the continual reliance on obscure country code domains for URL shortening services. Recent reports have emerged that the country code domain .ly will no longer allow domains with 4 or less characters to be registered by users outside of Libya. What exactly does that mean for marketers that are using popular URL shorteners like bit.ly and ...
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