SEO, RSS and social media 'rely on content' - DirectNews

[impactadmin]

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DirectNews
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SEO, RSS and social media &#39;rely on content&#39;
DirectNews, UK - 42 minutes ago
The success of search engine optimisation (SEO) campaigns, RSS subscriptions and social media marketing all hinges on the content a website offers, ...
SEO sector &#39;needs industry standards&#39; DirectNews
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[DDC_Cyn]

Here's the important phrase in that article:

However, he warned that writing for the web is a different skill to writing for other mediums and relies on copy which appears to be inviting and easily digestible.

I started out as a magazine writer and writing for the web is very different. It's something many people don't understand. Your average web surfer isn't going to stick around and read a 2,000 article.