It seems a certain someone heard of a possible merger of 2 companies, registered a domain and is creating some sort of fake site to try to establish rights in hopes of winning a DRS and sell it to the new "company" for lots of money. ( I bet I'm close on this

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Anyway, creating a real developed site could help you in the long run. It will help further that a business was already established using the name you mentioned (what ever that is) prior to registration of the domain. This means you had rights at the time of registration and not trying to pull a fast one.
BTW- Your original post says "a friend" and then you say "...if I win the DRS..." consistancy helps too
