Complainant owns several USPTO registrations for AMERICAN EAGLE OUTFITTERS; however, in some registrations, Complainant disclaimed the exclusive right to use “American” and “Outfitters”, apart from the mark, and in others, disclaimed the exclusive right to use “Outfitters”apart from the mark. “The effect of the disclaimer is that the applicant claims only the whole composite mark and not the particular portion(s) disclaimed.” See Men’s Wearhouse, Inc. v. Wick, FA 117861 (Nat. Arb. Forum Sept. 16, 2002); see also Salem Five Cents Savings Bank v. Direct Federal Credit Union, FA 103058 (Nat. Arb. Forum February 15, 2002); see also McCarthy on Trademarks and Unfair Competition (3d ed. 1992) at x 19.20 1. The validity of the mark is to be determined by viewing the trademark as a whole and not just the words “American Eagle.” See Men’s Wearhouse, Inc. v. Wick, supra.
“Under U.S. trademark law, registered marks hold a presumption that they are inherently distinctive and have acquired secondary meaning.” Id. Complainant is entitled to this presumption as to the AMERICAN EAGLE OUTFITTERS mark; however, the presumption does not apply to “American Eagle” which is less than the whole mark. Id. To the extent the Complainant has any rights pertinent to the words “American Eagle”, those rights must arise from common law. Id. However, Complainant has failed to establish that the words “American Eagle,” apart from the registered mark as a whole, have acquired a secondary meaning such that the relevant public exclusively associates the words with Complainant as a source of services. Id. Nor has Complainant established secondary meaning in the phrase “American Eagle Stores”.
Furthermore, the words “American Eagle” are not exclusively associated with Complainant. Id.; see also Winchester Properties, LLC v. DefaultData.com, FA 97114 (Nat. Arb. Forum June 22, 2001) (“Respondent has shown that the word ‘Winchester’ alone is used by entities other than Complainant.” The domain name <winchestercc> is not identical or confusingly similar to Complainant’s mark, Winchester Country Club, nor is it a mark in which Complainant can claim rights or interests.); see also CRS Technology Corp. v. Condenet, Inc., FA 93547 (Nat. Arb. Forum Mar. 28, 2000) (“concierge is not so associated with just one source that only that source could claim a legitimate use of the mark in connection with a website.”). For example, the term “American Eagle” is the name used by the United States Mint for a line of bullion coins. Additionally, there are other trademarks that incorporate the words “American Eagle”.
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