Thanks for the discussion here. The problem is not merely that they use the word “book.” You’ll notice that we have no complaint against Kelly Blue Book or Green Apple Books or others. However, there is already a well-known online service with “book” in the brand name that helps people connect and share. Of course the Teachbook folks are free to create a similar service for teachers or whomever they like, and we wish them well in that endeavor. What they are not free to do is trade on our name, create confusion, or dilute our brand while doing so. Additionally, it’s important to note that where there is confusion or brand dilution as there is with Teachbook and Facebook, we must enforce our rights to protect the integrity of our trademark.
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