Simple answer would be not to do anything that might confuse users with the
trademark, if any, of the party in question. Don't put PPC ads on the page, no
associated content (with commercial use) with the mark, etc.
The tough part is trying to negotiate a high-enough price without giving them
any possible ammunition to use against you in a future dispute. It's been done
before...which seems mostly to produce results
against the registrant.
Be ready to retain competent legal counsel. Given you're from Toronto, you've
got
Zak Muscovitch.

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